Are you wondering why some eCommerce websites don’t convert well? Or perhaps you’re looking for ways to improve your conversions? If so, then read on to learn common eCommerce website design mistakes that can hurt your conversion rate. eCommerce websites are becoming increasingly popular. They allow individuals to sell their goods or services directly to consumers over the Internet. In addition, these sites provide merchants with greater control over their brand image, customer service, and inventory management.
When designing a website, you should always consider the user experience. This means creating designs that are intuitive, simple, and organized. These elements will ensure visitors return often and become loyal customers. In this article, we’ll take a closer look at some of the most common eCommerce website design mistakes and offer tips on how to avoid them. So let’s get started.
Here is the list of most common mistakes made while creating an eCommerce website design:-
1. No Design Planning
A poorly designed eCommerce website created without prior planning can actually lead to decreased sales and lost customers. Why? Well, because it is difficult for potential customers to find what they are looking for and make a purchase on your site. In addition, bad design could prevent users from finding the information they need or returning later if they have questions about your products or services. It’s also important to remember that all websites should be mobile-friendly so that buyers can easily access your content when shopping on their mobile phones.
This includes making sure product images are Resized For Mobile (RFM) compliant, using responsive design principles throughout the layout of the website, including in main areas such as the header and footer, plus adding modern CSS3 features like parallax scrolling and animations. Finally, use clear navigation menus with intuitive labels so visitors don’t get lost while browsing through your items.
2. Incomplete Contact Information
Contact details are one of the most important aspects of your eCommerce website. If they’re incomplete or not up to date, it can negatively impact your SEO and lead to diminished traffic. Incomplete contact information may also result in customer service issues that you’ll be unable to resolve because you won’t have the necessary information.
Having accurate and up-to-date contact information is essential for a smooth online shopping experience, so make sure to keep it updated at all times!
This includes adding both email and phone numbers as required, along with relevant company info such as an address, hours of operation, etc. You should also use social media platforms like LinkedIn and Facebook to generate new leads by showcasing your latest products or services. By taking these simple steps, you’ll ensure that your eCommerce website remains operational and healthy while providing customers with an excellent browsing experience.
3. Overusing Pop-Ups
Overusing pop-ups can actually have a negative impact on your E-Commerce website. First and foremost, these ads are disruptive and annoying to customers. Additionally, they can reduce conversions by detracting from the overall user experience of your site. Furthermore, pop-ups often use intrusive or aggressive advertising methods that may not be compatible with your site’s design or branding. In short, overuse of pop-ups could lead to decreased traffic and lost sales opportunities for you and your business.
If you’re concerned about the potential harm that excessive popup usage may cause to your website, it is important to take action now and minimize its occurrence. There are many effective ways to do this including setting strict ad limits (no more than two per page), using transparent banner ads instead of pop-up banners, and instituting an AdBlocker for both desktop and mobile users. By taking these steps early on in the development process, you will ensure a better user experience that will foster increased conversion rates!
4. Poor Shopping Cart Design
Poor shopping cart design can decrease sales and increase the abandonment rate. One of the most common reasons customers abandon an online purchase is because the shopping cart is difficult or confusing to use. This can be due to confusion over which items are being purchased, incorrect item counts, or a poorly designed layout. If users cannot find what they’re looking for easily, they may give up before completing their purchase. In addition, if too many items are in your checkout process (or if there are too many steps), buyers may become overwhelmed and discontinue their order altogether.
Therefore, it’s important to keep your checkout process concise and easy to navigate for all visitors. Additionally, make sure that all of the necessary information is clearly displayed so that shoppers know how much money they’re spending and whether or not they have selected the correct items. Lastly, ensure that your site loads quickly – especially on slow connections – so users don’t lose interest in making a purchase as soon as possible..
5. Having No Social Proof
Social proof is an important psychological phenomenon that helps people make decisions. It refers to the tendency of human beings to rely on others for information or guidance in making choices. When a product or service is presented with no social proof, it can hurt sales by decreasing credibility and leading customers to question its quality.
This problem becomes even more pronounced when your eCommerce website focuses exclusively on selling products rather than providing useful information about the product category. This leads potential buyers to become less persuaded by what they see, wondering why there isn’t more detail about this particular product category online.
As a result, some may decide not to buy anything at all because they are unsure whether you’re reputable or not. In order for your eCommerce store’s content strategy to work well, you need social proofs – high-quality customer reviews should be balanced out by detailed product descriptions that provide valuable insights for consumers investigating similar items. Additionally, using attractive visuals (high quality images and videos) that help illustrate key points will increase engagement levels overall and lead browsers down the purchase path faster than ever before!
6. Ineffective CTA
When you have an ineffective CTA, it can negatively impact your website’s traffic and conversions. This is because people are less likely to take action if they cannot find what they’re looking for or don’t understand how the process works. Ineffective CTAs also make people feel like their time is being wasted, which can discourage them from making a purchase.
There are many different factors that can contribute to an ineffective CTA, including poor design, unclear messaging and navigation, untraditional button designs, and too much clutter on the page. To avoid these problems in the first place, make sure to hire a professional eCommerce designer who will help you set up effective CTAs that convert visitors into customers.
7. Confusing Navigation
Navigation helps customers find what they are looking for quickly and easily. However, if your navigation is confusing or difficult to understand, this can have a negative impact on customer loyalty and sales. One of the biggest problems with confusing navigation is that it makes it difficult for users to navigate between different pages or categories. This often leads to frustration since customers feel lost and don’t know where to turn next.
To avoid these problems, you need to ensure that your navigation is easy to use and navigate. You should also take care in designing the layout of each page so that all of the elements are easily accessible without having to search through a cluttered menu bar or header. Additionally, you should make sure that all links are clickable and work as expected. If there are any errors with your design or functionality, be sure to address them as soon as possible!
8. Not Doing any A/B Testing
Testing is essential for optimizing your website and ensuring that it delivers the best possible experience to your customers. However, if you do not perform any A/B testing, you may be missing out on potential opportunities to improve traffic and conversion rates.
A/B testing is a technique whereby you compare two different versions of a page (called variants) with the goal of making one version more effective than the other. This can be done by modifying elements such as text, images, or CSS files. By comparing results before and after implementing changes, you can identify which variant was most successful in delivering this improved experience to users.
Not performing any A/B testing could result in limited insights regarding how customer behavior affects site performance due to variations in the user interface or content design across variants. This information would then need to be manually gathered through surveys or interviews which are time-consuming and often unreliable due to randomness effects (meaning some people respond differently from others). As a result, failing to test could lead to incorrect assumptions being made about what works best for your eCommerce website’s visitors.
9. Confusing Checkout Process
A confusing checkout process can negatively affect your online sales and could lead to higher abandonment rates. This is because shoppers are less likely to complete a purchase if they do not understand the checkout process. In addition, it can be difficult for customers to find what they’re looking for on your website due to a cluttered layout or confusing navigations. If you want your E-Commerce business to thrive, make sure that all of your pages have clear and concise layouts that are easy enough for people to navigate.
You should also make sure to keep it easier for customers to navigate and complete their transactions quickly and easily. Focus on creating intuitive labels so that products and categories are easily identifiable. And last but not least, strive for an unobtrusive shopping cart with minimal clutter so shoppers won’t get bogged down by unnecessary details.
By taking these simple steps, you will help reduce confusion among customers while ensuring clean transactions that result in increased profits!
The above list is quite long. But it just shows how dangerous some of the basic mistakes can be in starting or running an eCommerce business. Therefore, it’s always advisable to hire a professional web designer when you want to create an attractive online store. These professionals can draw up an impressive website that will ensure your customers get what they came for without any stress or frustration.
Alakmalak Technologies has expert & skilled designers and developers who are well equipped to develop customized websites & applications to fulfill your needs. Get in touch with our experts now!