Website Design

6 Best Practices For a Website Redesign

Rushik Shah User Icon By: Rushik Shah

Redesigning a website means more than simply changing its appearance; it means optimizing its layout and usability too! Implementing effective website redesign strategies can lead to increased customer satisfaction levels. Simultaneously, it improves organic search engine rankings, better serves potential customers, and drives sales and ROI growth.

As part of any website redesign project, some key practices should be adhered to for maximum success. Utilizing effective website redesign services ensures the implementation of these practices, contributing to a successful transformation of the website’s appearance, layout, and usability.

In this article, we’ll outline six best practices that will give your website redesign project the boost needed for success—goals such as increased engagement, conversion rates, and lead generation can be reached quickly and more efficiently.

Check Out 6 Best Practices For a Website Redesign 

6 Best Practices For a Website Redesign

Here are the best practices for why your website needs to be redesigned:-

1. Establish your Dedicated Team of Stakeholders

Diagram illustrating internal and external stakeholders in website redesign: company staff and website users.

Establishing a team of stakeholders during a website redesign can help ensure it proceeds efficiently and on schedule. A stakeholder team typically includes representatives from departments within a company, such as marketing, engineering, and customer service. It also involves external stakeholders like clients or partners who coordinate the design process, ensuring everyone is informed of progress or changes.

Additionally, they assist in reviewing final products, making any necessary revisions and adjustments. By establishing a stakeholder team early on in the redesign process, businesses can avoid potential conflicts and delays and ensure that their website is redesigned in a fashion that meets their needs and expectations.

2. Review Your Current Site

There are several steps that you’ll need to follow to review and assess your existing website in order to identify changes that should be implemented to optimize its design process and enhance its performance.

1. Carefully consider your website’s overall structure to ensure all content is organized in an intuitive, user-friendly fashion.

2. If any outdated designs or unneeded content needs updating or removal, take appropriate measures as soon as possible to change or delete the theme.

3. Conduct an in-depth audit of all images,graphics,s and color palettes used on your site to ensure they are visually appealing and in line with its overall design.

4. Review any functionality or features missing from your website that could add extra value;- implement these as necessary if needed.

5. Before beginning their full redesign project, test out new design elements with small content management components in order to verify they function as expected and identify any unexpected problems or concerns that need to be addressed prior to proceeding with redesign efforts on an unwary content management site. Should these tests show issues that need addressing before moving ahead with a full-scale redesign?.

Once these steps have been followed, your website redesign project should be well under way! Aiming at making it more user-friendly, visually attractive, and functional;

Once you’ve completed these steps, you’ll be well on your way to a redesigned website that is more user-friendly, visually appealing, and functional!

3. Establish The Goals Of Your Redesign

Infographic highlighting website redesign reasons: outdated design, poor UX, mobile issues, speed, SEO, security, rebranding, goals, compliance, user feedback.

Redesign goals depend upon the particular requirements and audience needs of that website. However, some common goals for both design and content may include:

1. User Experience Evaluation

2. SEO and Search Visibility

“Add these points to it”

  • Enhancing user experience (UX), making the website intuitive and straightforward to navigate; increasing website traffic and engagement such as by making it more search engine optimized (SEO);
  • Enhancing the visual design practices of the website and making it more visually appealing and professional
  • Ensuring website content is accurate, relevant, and useful to target customers is vitally important for any business seeking to maintain a competitive edge. This is where choosing the right website design company becomes crucial, as they can help enhance your online presence effectively. Furthermore, it’s paramount for the website’s success to employ responsive web design, making it mobile-friendly and easily accessible across various devices. This strategic approach not only improves user experience but also solidifies the brand’s digital footprint.
  • Website expansion involves adding features or functionality such as blogs, eCommerce stores or contact forms to the existing site.

At its core, goals for website redesign should reflect the specific requirements and audience needs of the website in question and be aligned with organizational or business goals.

4. Understand the User Journey

User journey diagram: Discovery, engagement, conversion, retention. Actions include visiting, exploring, interacting, signing up, and sharing content.

Understanding the user journey in website redesigning can help you design a more effective and engaging website. User journeys typically start when visitors click a link or enter their search terms into a search engine, leading them to the website’s front-end elements (for instance, the home page and main menu), where they explore it by browsing content or clicking links that lead them into various sections.

When making decisions based on interactions within this content (like clicking product details links for viewing or purchasing them), visitors might decide how best to respond (such as by calling their support team with questions or comments about their experience). Finally, if any problems or difficulties are encountered within these user journeys, the support team may also help.

By understanding how users engage with your website, you can design features to encourage their continued engagement with it and lead them toward purchases or signing up for services you offer. By taking this approach, your site can become both user-friendly and enjoyable for visitors of all ages and interests.

5. Don’t Remove or Change What is Currently Working

As part of any redesign effort, it is critical to keep what works well on the current site intact while making no alterations that might negatively alter those elements. For instance, if certain pages or features of a website are driving significant amounts of traffic or conversion rates, it would likely be wiser not to change these elements significantly.

Likewise, if search engine rankings for your website have improved, it is also vitally important that those contributing elements, such as current page structures, content, and URLs, stay the same or similar for search rankings to stay high; these elements could alter significantly during redesign projects.

Conducting a comprehensive analysis of your website’s current performance and user behavior using analytics tools and user research is vitally important to identifying elements that are working well and ensuring they won’t be negatively impacted by redesign. Doing this will allow you to strike an equilibrium between making necessary updates and improvements while keeping those that already work effectively intact.

6. Keep it Mobile-Friendly

Redesigning websites to be mobile-friendly has become an integral aspect of website reimagination as more users access the internet via mobile devices. A site considered mobile-friendly is one that features optimized screens, touch navigation features, and faster load times on mobile phones.

There are various strategies available for creating mobile-friendly websites.

1. Using a responsive design: This strategy involves employing an approach where a flexible layout responds automatically according to what device users access the site from.

2. Create a separate mobile version of the website. One approach involves developing a separate mobile version that optimizes for smaller screens and touch-based navigation.

3. Employ a mobile app: With this strategy, users will benefit from an optimal mobile device experience by customizing an application for them to download onto their phones or other devices.

4. Mobile-friendliness of a website enables visitors to easily use it across devices, leading to higher engagement rates, conversion rates, and overall satisfaction with it.

Conclusion:

To redesign a website successfully, it’s important to establish clear goals, conduct a thorough analysis, keep what’s currently working, make it mobile-friendly, and have a dedicated team. By following these guidelines, you can redesign your website to better meet the needs of your target audience and achieve the goals of your organization which in turn helps in reducing website’s bounce rate. To achieve business growth, companies must stay updated on design trends, develop a comprehensive content strategy, tailor marketing strategies to target their ideal customers, and prioritize generating organic traffic.

Are you a non-technical person? Worried about the design of your business website? Don’t worry Alakmalak Technologies can help you design your business website. We are a well-recognized website design company in India. We will provide you with a website design that will help you create a brand for your business and make you stand out from other competitors in the market.

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