Digital Marketing

Top On-Page Changes to Reduce Bounce Rate

Rushik Shah User Icon By: Rushik Shah

Search engines are now more interested in creating a good user experience for customers looking to search. When customers click on a web link, they often bounce back to the search engine results page, where a new result is shown. This, in turn, leads to a drop in the website’s ranking.

So, what can we do about it?

One of the best ways to decrease the bounce rate and increase ranking is through on-page SEO. This means making changes to the website that will help with ranking and therefore increase high-value traffic flow. In this article, we look at some of the best changes to make to improve your site’s ranking. First will understand,

What is Bounce Rate?

Bounce rate is the percentage of visitors who enter on a web page and then leave without visiting any other pages on that site. The bounce rate is an indicator of the quality of a page.

Bounce Rate by percentage

80%+ is a very bad Bounce Rate

80 – 70% is poor Bounce Rate

70 – 50% is the average Bounce Rate

50 – 30% is an excellent Bounce Rate

Below 20% is what Bounce Rate Benchmarks we all should have to get more leads or conversion rates.

Top On-Page Changes to Reduce Bounce Rate:

Bounce rate is a metric that any website owner wants to reduce. Though many factors lead to a bounce rate increase, the primary reason is on-page SEO factors.

If you are not doing this one, it’s high time to do it,

Track the customer behavior:

Before trying to fix the problem, it is worth understanding what might be causing visitors to leave so early. Running a Google Analytics report which looks at bounce rate can indicate what might be causing the problem. This is a key element to consider in digital marketing for business growth by improving the bounce rate.

Provide an improved high-quality user experience:

Increasing bounce rates can be due to many different reasons. However, it is often the case that the website does not offer a good enough experience for visitors. Things to look out for are speed of the site, sound design, offering good Custom content, and navigation that works well.

Don’t ignore the Site’s Low Speed:

The speed of a website is essential. For some, especially on mobile devices, it can be the main reason that causes people to bounce. Making your website lighter and faster can help to reduce bounce rates. If you are unsure how to do this, there may be a plugin or other option to help.

Offer Good Quality Content:

Fresh content is essential for SEO the more people engage with the content, the better. A high bounce rate can indicate that the site has poor quality content or not enough of it. Keep your content updated and fresh.

Make available in different languages:

Not everyone speaks/reads English. If you have a website and it is not translated into another language, then consider doing so. This will have a positive effect on your bounce rate.

Use High-Quality Images to capture attention:

People love to see images that add value to the content. These can include infographics, graphs, and charts. If you are not able to do it on your own, look for top SEO services in India; they will help you with increasing bounce rates.

Make a website responsive to mobile devices:

According to a survey, there are more mobile users than desktop users. Therefore, it is becoming more important to consider how your site looks on mobile devices. If it does not look good or Bad User Experience, people will bounce before they even get started.

Check for a blank page or technical error:

If users find a blank page on your site, they will leave, likewise with a technical error. These will be some of the main reasons for a high bounce rate. You can use Google webmaster tools to check if this is happening on your site.

Take special care for Critical Elements:

The fold is an invisible line on the page that indicates where the bottom of the browser window cuts off. Users tend to scroll down below this line before considering a site as being well designed. However, if your critical elements, such as the logo and menu, are above the fold, you will keep people on the page for longer.

Great design comes with great results:

A good design does not require to cost a lot of money. However, it is worth investing in if you want to keep people on your site. A great design will make people want to return and reduce the bounce rate.

Content’s readability should be improved:

Keep your blog fresh and new, also add relevant Meta descriptions in blog posts. Improved readability means that the words are easy to understand and well laid out. This will keep people engaged with your High-Quality content for much longer.

Popups may be disruptive:

Popups are disruptive and can cause your bounce rate to increase. Even if you have the best content in the world, it will be abandoned if it is interrupted by a popup. Top SEO services in India also consider this technique to improve bounce rate.

Add target keywords to attract the right audience:

There is a tendency for websites to have an extensive list of target keywords. While this is not a bad thing, it can be if it means that the website attracts people who do not want to be there. This will result in a high bounce rate and unhappy visitors.

Avoid using Non-Essential Elements:

The more simple your site, the better. Too many elements will distract people from essential and result in a high bounce rate. If your site is simple but provides excellent value, visitors are more likely to stay.

Make your site more credible:

Let your visitors know that your website is trustworthy by using trust and security signals. These include phone numbers, physical addresses, and a privacy policy. All of these help to build trust and decrease the bounce rate.

Don’t forget to add CTA:

Use the Call to action button to encourage visitors to head elsewhere on your site. A button should be used on every page of your site so people know where they need to go next. This will encourage them to stay longer and increase your chances of converting.

Provide easy navigation:

Making it as easy as possible for visitors to move around your site will help to increase the chance of them staying longer. Try to make sure that all of the links are fast in load time, that they are clearly labeled, and easy to find.

Add search bar:

Adding a search bar gives visitors more control over their experience on your site. As long as it is placed in an area that will not interrupt the user experience, it can be a great way of helping people find what they are looking for.

Check for broken links:

Broken links can interrupt your users, although they are one of the more common causes for a high bounce rate. Broken links look unprofessional and will send your visitors to other sites. Ensure that your site is free from any broken links before publishing it. Your bounce rate will decrease as a result.

Optimize internal link structure:

Internal linking helps keep people on your site, and these links should be used strategically. Place links in prominent positions where applicable, but avoid too much repetition to make it look like an ad.

Improve UI/UX that create distraction:

A good design drew people to your site and provided a great user experience. However, you also need to keep their attention by removing any elements that create a distraction. This includes banner ads, page takeovers, popups, and other adverts that may stop people from actually interacting with your site.

Optimized WordPress sidebar:

WordPress sidebars are often used to place ads, but they can be distracting. So instead, if adverts are taking up your sidebar, remove them and provide links to other parts of your site. This can prove helpful for both visitors, as well as you.


Bounce rate is an important factor of digital marketing for business growth to be considered to get better results. Applying these changes to your site will reduce the bounce rate and get more people to stay on your website. Of course, there are numerous other on-page changes you can apply to improve user engagement, but these are some of the main ones.

There are many changes that you can make to reduce the bounce rate. The important thing is to not focus on one particular area but rather look at the entire site and improve on all areas.

What’s Next ?

I know after reading such an interesting article you will be waiting for more. Here are the best opportunities waiting for you.

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