It is important to gain the trust of the website visitors and users via a good website design. The users tend to make a quick decision of the interface based on its appearance and that plays a crucial role in their overall view of the website. It is easy to gain the trust of a visitor by designing a good interface but it is just as easy to lose it. A badly designed interface can taint trust forever.

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There were several studies carried out in the U.K. based on which it was found that about 15% of the users accepted the truthfulness of the content found on the website based on the appearance of the website alone. Thus, web designers need to be aware that the design process serves a single primary purpose and that is to gain the trust of their targeted audience. Similar research shows that the users usually determine their opinion about the quality and trustworthiness of the website in the first few seconds of viewing the website. Hence a good design will not only entice the user but will encourage the user to go ahead and read and trust the content Management or brand. At the same time, a poor design will generate a sense of distrust in the users’ minds about the product, content marketing, or brand being displayed. From the aspects of Search engine optimization, a website with good Action Buttons should be Designed

Image Courtesy: Whatarage.com This isn’t to undermine the work of the designers. It is quite understandable that designing a website is not an easy task. Furthermore explaining your Responsive design Tips and layout to the manager or client is an even tougher ask. However, I have listed a few website designing tips based on my experience in the industry:

Doing and saying the possible:

Not keeping promises is the easiest way to lose the trust of the people. It happens quite often that before the launch of a website the user is promised several features which are not finally included once the website is launched. Also in terms of navigation of the website. Users click on their desired link and instead of the appropriate Dynamic content being displayed they have to view an advertisement which then redirects to the content. Such factors tend to put the user off. It is a simple rule that if the user doesn’t find what they expect or are promised from the website, they are not going to be spending a great deal of time on the website.

Being Consistent:

Being inconsistent is almost like committing a crime. For example, if the interface that welcomes the user does not somehow match with the inner pages of the website it will affect the usability of the website from the user’s perspective. If they don’t see what they expect, it will confuse them. It does not have to be large inconsistencies either. Several small inconsistencies will become magnified over time and cause untold damage in terms of traffic to the website.

Being clear:

Clarity of design Principles is another essential factor while for a web designer. Clarity is essential when it comes to text and colors. Readability is important as is the proper contrast of colors. For example, it is not a good idea to give the website viewers an unnecessary headache just because some font looks better on another color. Proper color scheme and color should always be maintained.

Context is important as Content:

It is a well-known fact that content is king. No matter how good the website is, without Accessible content, you don’t really have anything. In that same way context matters, a great deal when comes to designing a website. As an example when you writing content and place something that is completely out of context and out of the blue in the content, this will not only confuse the user but he will begin to doubt the authenticity of the very content he is reading. The same applies to website design as well. If you don’t design your buttons are images in the right manner it is bound to confuse users and mean a loss of important traffic.

Your tone matters:

The design should ideally be bold and strong and emphasis the important bits. The designer should not be scared of showing off what is on offer and making sure with their design that the user sees it. Just as a strong tone of voice exuberant confidence and encourages the customers, similarly your design creates the same effect.

Show Results Immediately:

Though this may seem like the most obvious thing to do you will be surprised how many get it wrong. To put it in simple terms, any action on the user’s part should result in the respective action on the website. A very basic example being if a user searches for something the results should be instantly be displayed with the appropriate filtration.

Transition Changes:

Never make choices for the user:

One advantage of doing things over the internet and on a website is that the user is doing it at his own leisure and exerting his own choices. Assuming what the user wants and forcing things on them is a big turn-off. A simple example is a website form with a newsletter option at the end that is already ticked off. Or a login form with the remember to be already selected. Such minors details are often missed by the users the first time around and it is only later that they realize the true facts of the matter. This tends to irritate the users and they will definitely develop a level of resentment towards the site over time.

Keeping it simple not simplistic:

It is necessary to keep things simple when it comes to website design. A lot of complexity tends to cause a loss of interest on part of the user. Then again what matters is the targeted audience and the platform that is targeted. For example, mobile users are not very patient and require all the information in a concise format and fast. But at the same time that doesn’t mean you provide them with fewer options compared to the desktop version of the website. Since then it defeats the very purpose of having a mobile website.

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