Developing an ecommerce website is harder that you can imagine. This because the finer details, the high level of competition, the mobile ready users and website visitors who do not have a lot of patience. Hence it is as good idea to always have a clear picture of the design, content and structure of the website. If you have a clear goal and direction for the website and stay by it, there is a good chance you will be successful.

• You are developing a website that needs to stand the test of time, unless you plan to redesign the website every year.
• An ecommerce website may be a massive one with 1000 – 5000 products or just 5 to 10. But it is necessary for it to be current and using the current trends
• An ecommerce website differs from a normal informative website in many ways, because for an ecommerce website you are expecting the visitors to make a purchase. Hence the tone of the website and action elements should all me relevant.
• Content plays an important role for ecommerce websites and there is nothing like a too big or long product description. Because when it comes to selling products online, the more information and photos you have the better.
• Besides having good content and lots of it, it is also important to structure it in a manner that is appealing and readable. The visitor to your website are not likely to take the effort of finding content. Hence it is best to have a decent layout and place it in a correct format. For example, in case the product is a mobile device, it is essential to clearly divide the content into parts like specification, description, features, and so on.
• If there is one thing that an ecommerce website cannot do without, it would be a ‘search box’. This is more applicable to the larger ecommerce websites, but equally essential for the smaller ones as well. It is a good idea to incorporate a search box in to every page of your website design.
• One of the other essential design element of an ecommerce website is the ‘shopping cart’. Having an always visible ‘shopping cart’ icon that displays the number of products in the basket is quite effective.
• If you have a free shipping policy for all products or for a special condition, make sure you declare your ecommerce has free shipping loud and clear. The reason being, that in the world of ecommerce the two words, ‘free shipping’ make a big difference in attracting more customers to the website.
• If you make the news either online or offline or even featured in a magazine, do not forget to mention it on the website.