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Digital Marketing, SEO

The Ultimate Guide: Latest Link Building Approaches in 2020

By: Rushik Shah

Ultimate link building guide

One thing that has extensively grown in this pandemic of 2020 is the fact that all people have become aware and have started engrossing in online activities and this is what serves beneficial to the link-building strategies in 2020. The goal of Link building is to get a High-authority domain rating and get higher in search engine ranking by valuable content with a high-quality link called SEO tactics or search engine marketing.

Link building builds a way of getting other websites to redirect back to your website. The link building strategies ensure that your website’s ranking on google search is Strategies of link building:

Strategies of link building: 

Reverse Guest Post: This kind of blogging is the opposite of guest posts. In this link-building strategy, a pitch is given to a well-known content writer to produce a blog for you. You discuss information and the writer writes high-quality content for the website. This content would be published by you on your website thereafter. The motive is to promote your website through the influencer and boost your ratings.

Broken Links:A scalable method in which you find a broken link building from a webpage. This webpage must have similar interests as yours. You will offer the website’s handler information regarding the broken Backlinks on their page. You provide your website’s workable link alongside. This is to build a communication bridge in between. This ensures that they add your responsive link to their website.

This link-building strategy promotes a link to their audience. It increases the chances of future opportunities.

Referring to quality backlinks from competitors:

Backlinks redirecting to websites from other websites represent your blog professionally. Many times we do not know how to create backlinks. In such times you can refer to backlinks from your competitors who have established websites. This procedure has proved to be beneficial over the years. The advantage is because backlinks show search engines how others prefer your content.

Industry Influencers:

In this kind of link-building strategy, you can easily find blogs indicating popular influencers. This kind of blog post is shared by the influencers. This method of link-building strategy generates more traffic for your web page by creating backlinks.

Maintaining a pattern while writing such content is necessary.


This is a kind of representation. The content within shows all data in an organized way using charts, pictures, and the use of little textual explanation. People tend to grasp more information from this kind of content and recommend it to people. The final result provides visibility to your website in search engines at the top.

Resource Page Link Building:

These kinds of link-building strategies help in increasing more backlinks for your webpage from various resource pages that have systematically arranged the structure of links to external websites. When your website link is added to someone else’s webpage it makes their page more popular. On your side, it would allow access to more audience to your content.

Guest blogging:

Guest Blogging is the best link building tactic with Nofollow links or dofollow links to get organic traffic This is a way of writing content for another company’s website but within the same niche as yours to attract a wide-ranging audience from both your as well as the company you are working for. Guest blogging also knows as content marketing This link-building strategy is user-friendly and healthy. A good guest blog can help a website to increase domain authority.

LIS Method:

In this link-building strategy, you focus more on including all the important topics. This makes your content look sufficiently informative to the audience and they recommend it even more. This method makes sure for your webpage to get more backlinks than usual.

Evergreen Keywords

This is something that you must not forget. Keywords are the deciding factors on whether your blog post shows up when searched. Use keywords that are used more by people while searching. After doing this your content would be relevant when searches are made by the audience.


The above described are some of the important link-building strategies in 2020. You must keep this in mind before you start marketing your website. I hope this blog was helpful to you and would help select the strategy as per the flexibility.

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