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The Top Tips For Effective eCommerce Website Development Assured to Drive in Sales
An eCommerce website is similar to the stores in the mall, where the first impression is the best one. It is unlike any other website; you need to be obsessive about how customers flow into your websites. A good eCommerce website is ideal for driving in customers and increasing your sales. In case, if your current website isn’t performing well any longer, then it’s high time for website re-development.
Be it for building or rebuilding an existing eCommerce website, here we list down a few tips to keep in mind that will help you to develop it successfully.
Keeping the website design simple One of the top and foremost rules that you should do while developing your eCommerce website is to keep it simple for the customers to understand. Your online store should be developed in such a way that it meets the visitors’ needs and turns them into customers. The eCommerce website should be as simple as possible with no distracting images or links popping up, especially during the checkout process. Make sure to avoid complex animations, very long content, and ambiguous terminology as much as possible.
- Always be Honest with the Prices
Being honest with the prices, in the beginning, will have a good impact on your eCommerce website. Not disclosing the shipping charges to the customers until they get to the payment gateway will create negativity on the sales and raise the cart abandonment rates highly. Honesty is always the best policy.
- Use High-Quality Videos and Images on your Site
Using an unclear or blurry image might make the customer think that the product is of cheap-quality and thereby drop the purchase. Hence, it is always best to use high-quality images and videos in your eCommerce site for the customer to have clear idée on your product. It should be so tempting that the customer wants to buy it.
- Make the Menu easy to Navigate
The menu for navigation should be either horizontal at the website’s top or vertical on to the left side. It should be designed so that it will be easy for the customers to apply. Always ensure that you don’t load up your menu with too many options, as they will be cluttered and confusing to the customers. In case, if you have a lot of categories and pages on your site, you can make use of the drop-down menu without creating a visual overload.
- Utilize Widespread Filters
Making use of the filters is sure to provide your site with good customer experience. For an online customer, if they are not able to find the right product from your website, chances are there that they might drop it and go for a different online store. That’s why a well-organized filter is mandatory for your eCommerce site to drive in the customers.
- Social Media Links
Having social media links on your website has been proven to boost your eCommerce website rankings. Sharing and displaying well-like items on social media pages is also known to drive customers into your eCommerce websites.
- Add Customer Testimonials
A majority of the customers go for online buying after reading customer reviews and testimonials. Customer testimonials are an effective way to show how good your product is. It is also ideal for showing the reviews and testimonials along with the picture and name of the customer who wrote it.
In short, your eCommerce website development should be clear, easy to understand, easy to navigate, and should not misguide the customer in any way. So, having listed here some of the tips to consider while developing your eCommerce website, hope you might get along with it without any hassles.