Using Multiple Databases In a Laravel Project
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There were many changes on how to market a business online effectively in 2013 and 2014 has been the same as well in terms of changes. 2014 has witnessed more changes than in the previous years.
There were several changes made by the search engines in 2013 that affected how the SEO experts strategized their marketing campaigns.
Here is a short description of the SEO techniques that were expected to evolve and did evolve in 2014.
The importance of social media has grown manyfold as was predicted in the past and now has a larger impact on SEO. Google Plus has become an important medium too; since if you link your content to your Google plus account it tends to increase the search engine ranking. But that is not all. Doing so also enables you to improve the Google Author rank. And at the end of the day, a good Google Author Rank is also quite beneficial when it comes to generating effective articles. Furthermore, even Facebook, Twitter, Linked In and Pinterest now play an important role when it comes to ranking.
There has been a steady increase in mobile traffic (web traffic coming from mobile devices) over the years. In fact, as per the statistics, only 11.1% used their mobiles to surf our websites however that figure rose to 17.5% in 2013. It is estimated that the figure is close to 31% in the year 2014. Web development firms and business owners have now accepted this fact and more responsive websites are being made. The effort to make it easy for mobile users doesn’t stop there. In addition to responsive websites, many of the websites also have a special mobile voice search feature, Geo-targeting, and even QR Codes.
The changes in the search engine algorithms, coupled with the stricter rules of Google to penalize website when it comes to posting content has improved the quality of the content to some extent. The quality and quantity of the content have improved. More number of articles that are published these days are information and thorough and simple to include a few good keywords. At the same time, alternative forms of content like videos, infographic content, etc are gaining more importance. Content has played a very big role in ranking and is likely to continue to be of importance.
Guest Blogging is another very effective SEO trend in 2014. Historically link building has been one of the main efforts of the SEO team. Though the importance of link building and the type of links that are of significance has changed over the years; it has remained in the picture.
Using the ‘Keywords’ within a blog post and at relevant places on the website is still a good idea and is effective. However, their significance has decreased. More number of articles were published which do not revolve around the keywords. The relevant keywords are now being developed based on the article, domain ad URL.
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