Digital Marketing, SEO

8 SEO Strategies For Website That One Must Follow In 2023

Rushik Shah User Icon By: Rushik Shah

In this year of entrepreneurial growth, many startups will emerge, and established businesses will expand their reach. This website serves as a valuable tool, but simply having a website isn’t sufficient. Businesses must implement effective SEO strategies for website to reach a larger number of target audiences.

And for that Search Engine Optimization is very important for any website to reach out to a large audience. So today I am here with some of the mindblowing SEO strategies for websites that help you in growing your business or website fast.

seo strategies

Follow these important aspects in your SEO strategy for your new website or business website without fail:

1. Optimize for BERT:

To leverage machine learning and natural language processing, BERT is very important.

Search engine giants Google, Bing, etc., give a lot of importance to BERT. Therefore, when you are optimizing the website, you have to keep BERT in mind.


2. Use of featured snippets:

A featured snippet will occupy the position above the first organic search result, and it will answer the query that the user has typed. This is position zero, and we are sure you understand the importance of this snippet. So, you must try to grab this position at zero at any cost in your SEO strategy.


3. Optimization of content:

Incorporate content optimization in your SEO strategy to attract organic traffic. Use target keywords effectively for improved search rankings. Analyze blog posts with Google Analytics to find the right keywords that give a boost to your website in organic search results.


4. You cannot lose focus on the content:

Along with the use of proper keywords, it is also important that the content is relevant and informative, and well-researched. It must be able to hold the attention of the target The importance of Structured Data:


5. The importance of Structured Data:

Optimization of the website can be done by proper use of Structured Data, which is also called Schema markup. It is a code that gives information to the search engine about the page, and it helps in understanding the purpose of the page.


6. Knowledge Graph:

A knowledge Graph is an algorithm that gives information about entities, organizations, public figures, etc. For the optimization of the knowledge graph, you will have to keep in mind a few important things like Schema markup, Wikipedia page, verified social media accounts, and Google My Business Profile.


7. Link Building & Brand Building:

To establish your company or product as a brand, a strong SEO strategy is essential. Efficient link building, including inbound links and high-quality backlinks, aids in brand building. Focus on content marketing for increased organic traffic and improved search engine ranking. Additionally, use internal links to reduce bounce rate, and utilize Google Analytics to identify and fix broken links.


8. Focus on Visibility:

SEO visibility is important to increase awareness of your brand. You have to try and achieve a higher ranking on the Search Engine Result Page so that your target audiences are more likely to find you when make a search query for something that is in context to your company, products, and services.


9. Voice search:

Voice search is revolutionizing search queries, with innovations like Google Assistant, Apple’s Siri, and Amazon’s Alexa boasting advanced technology. As this trend grows, understanding user search intent becomes crucial for optimizing organic traffic and search engine rankings. Tailoring target keywords and high-quality content to align with voice search preferences will shape the future of the SEO industry, requiring a reevaluation of traditional list of keywords.


10. Off-Page SEO Strategies:

Off-page link-building strategy refers to taking action outside of the website to improve our SEO and Use Long Tail Keywords:

As a part of the SEO strategy for 2023, we should start focusing on long-tail keywords. To find the long-tail keywords we can use tools like google auto suggest, google keyword planner, ahref, semrush, long tail pro, and many others.

While creating a content strategy we should prioritize content and keywords using different criteria like high search volume, low difficulty, strong ctr, and high relevance.


11. Internal Linking:

In 2023, internal linking emerged as a vital SEO strategy to boost website rankings on Google. Strengthen your site’s authority by linking from high-authority pages to those in need, using keyword-rich anchor text. Take action now and update your internal links for optimal results.

12. Optimizing for Search Intent:

The BERT algorithm highlighted the importance of user search intent in SEO. Understanding what users seek enables better optimization for organic traffic. Incorporate relevant keywords in your content and title tags to naturally enhance SEO value. Avoid duplicate content, and use keyword tools for generating fresh keyword ideas. Prioritizing user intent and crafting relevant content are key elements in successful SEO strategies.


13. User Experience:

As a part of an effective SEO strategy for 2021, we should also focus on user experience. We should execute an effective UX Audit to improve the user experience.


14. Zero-click searches:

Zero-click searches are now becoming the new normal nowadays. In zero-click searches, the user’s query is answered by the search engine itself.

Recently Google started showing more local news in a search-featured snippet and zero-click searches.


15. Optimize for Core web Vitals

According to a recent Google algorithm update, we should focus on core web vitals to improve our SEO.

John Mueller one of the top SEO at google recently set the benchmark for core web vitals that you should qualify for ranking signals.

We can see a separate section in the Google search console for measuring the core web vitals, it is known as Page Experience in the Google Search console.


16. Mobile-Friendly Websites:

Recently Google announced that your website must be mobile-friendly which would be beneficial for your website g traffic and growth. We can check the mobile-friendliness through various tools like google’s mobile-friendly test.

Mobile optimization is necessary because google practices mobile-first indexing.



SEO strategy is a vital part of digital marketing strategy. Keep the above points in mind while formulating your search engine strategy so that you can reach out to a greater number of potential customers with ease.

Are you worried about how to do SEO for your website? There are many companies in web development in India which provide SEO services. But don’t worry you do not need to go anywhere, we are one of the finest SEO service providers in India.

What’s Next ?

I know after reading such an interesting article you will be waiting for more. Here are the best opportunities waiting for you.

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