Magento is an open source ecommerce software and can be downloaded for free from their website. There are three different type of Magento available of which one is free.

Magento Go is the one targeted at small businesses while Magento Enterprise edition is targeted at small to medium size businesses. It is a highly versatile platform to use and the basic installation of Magento provides the users with a great many feature already installed. This is one of the major advantage of choosing Magento. Thus what other ecommerce packages offer as an additional module Magento offers as a core feature.

Magento customization often requires additional programming in the core language used to make Magento, which is PHP. Thus extensive knowledge of PHP is required to customize the layout and thus it is best left to Magento web developers to do the job properly and methodically.

Magneto has a really big list of features and that is one of the major benefits of selecting Magento as your ecommerce solution. It is no wonder it is the chosen solution of many people, (individuals) small companies and large companies. It is possible to easily develop and manage a successful online store with Magento. It has the option of different payment engines and shipping options as well including international shipping support and maintains high security by using a private SSL certificate. Thus encouraging customers to shop with peace of mind.

Main Feature:

• • Analytics and Reporting – Magento is integrated with Google analytics to provide detailed analysis; in addition to which it offers many different reports like sales, shopping cart, products and more.

• • Catalog Browsing – Magento offers easy navigation and advanced product filtering systems. In addition to which Magento also offers one of the most sought after feature for e commerce applications and that is product comparison.

• • Catalog Management – The in depth catalog management system includes an inventory management system besides which it also includes batch import and export of product. It possible to set different tax rates as per the location as well as well as set up additional product attributes; all this without adding a single module.

• • Customer Accounts – It is possible to view the order status and even the order history with Magento. You receive emails and RSS feeds about products in the wish-list along with newsletter subscriptions. You can even set your shipping and billing address to use in all your purchases.

• • Customer Service – The websites provides a good contact us form along with comprehensive order tracking and history. In addition to which it is also possible to customise the emails too.

• • Order Management – It is possible for the administrator to create an order via the admin area itself. It also has the feature where multiple invoice shipments and credit memos are possible. Thus this enables you to place orders via a call center.

• • Payment – There are many different payment options offered like credit cards, PayPal, Authorize.net, Google Checkout, checks, money orders and it even supports external payment modules like Cybersource,  eWAY, ePay and many more.

• • Shipping – It allows to ship to multiple address. There are many different kinds of shipping options that include UPS, flat rate shipping, UPS XML, USPS, DHL, FedEx.

• • Checkout – Customers can quickly checkout via a one page checkout option in addition to which it is also possible to checkout without having an account.

• • Search Engine Optimization – Magento is very search friendly. and supports Google Sitemap.

• • International Support – It supports many different languages and currencies.

• • Marketing Promotions and Tools – All websites need some promotions and thus Magento offers coupons and discounts feature to be incorporated into your website. It is also possible to make different kinds of promotions.

• • Site Management – Magneto has the option of managing multiple websites in multiple languages. It supports the tax rate for US and many international markets. Besides which the template and outlook is customizable too.

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• Top Features Of Magento