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ecommerce web development, Web Development

Landing Page Optimization For E-Commerce Website

Rushik Shah User Icon By: Rushik Shah

How Landing Page Optimization Helps the E-Commerce Website:

E-Commerce Website


Internet development can be traced back to 1958, but it was only in the 90s that we really saw the World Wide Web blossom into something special. Nowadays, more than a billion people around the globe are regular users of the Internet, and with 65 percent of US consumers using web-enabled devices to make purchases online, it’s vital that you integrate e-commerce into your company website through a landing page.

Landing Page Optimization for Increased Traffic:

It’s all about optimization if you want to climb to the top of the search engines. Include relevant keywords and key phrases, and tweak titles, meta tags and descriptions to transform a simple web page into a sales funnel. Although you cannot create a high converting landing page with any old cookie cutter formula, you can infuse headlines with curiosity rather than typical “buy me” talk, augment the message with video, and lower the risks by allowing customers to subscribe via email. Remember, the bigger your targeted email list, the more opportunities to sell!

Attracting Attention with a Landing Page:

The landing page should comprise the following elements:

  • Unique Selling Proposition (USP) – A main headline, supporting headline, reinforcement statement and closing argument are the main building blocks for setting clear expectations for customers.
  • Social Proof – Is your company well-known on social networking sites? If so, display how many Facebook fans/likes you have, and who’s saying what on Twitter, Instagram, Pinterest, Reddit, etc.
  • A List of Benefits – Increasing click-through rate is dependent on product quality, therefore you should use a list of benefits to prove its worth. Throw in customer reviews for a better conversion rate.
  • Call To Action (CTA) – The CTA is a crucial element, because it will make your product/service irresistible to customers.

The Internet is both the present and the future, proving the importance of using the services of a web and mobile application development company for growing your business. From static websites with creative web design to game design for iOS devices, Alakmalak Web and Mobile Solutions guarantee measurable results.

Want a quote? Call +1-800-789-9620.

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