Responsive Website Design

Why Mobile Friendly Responsive Design are so Important for the website?

Rushik Shah User Icon By: Rushik Shah

Responsive Website Design

Midway through the year, almost all the predictions about the year 2015 have come true. One important and more relevant prediction being that the total number of smartphone users will increase and be higher than that on any other platform has come true thus it becomes necessary to get a mobile-Friendly website. The recent statistics clearly show that there are more mobile users than desktop users or on any other platform. Thus, as a business owner, you must know the benefit of having a responsive site or I can say a Mobile-first approach with relevant content that can give you a positive user experience and you can target your potential customers.

This has influenced the new website design in a very big way. A great many of the websites being developed so far were using responsive design when we take an in-depth look. However, as predicted a larger number of businesses were opting for the responsive design this year. The reasons are quite simple and almost every survey and statistical report on Mobile device usage suggests the same.

Here are some statistics to drive a nail in:

  • Over 62% of mobile phone users have used their phones to check online health-related websites or apps.
  • More than 50% use their phones for mobile banking and avoid desktop searches.
  • As far as real estate, government information, and the job sector is concerned, more than 40% use their mobile phones to do that.
  • Approximately 30% use it for educational content.

These are real-world statistics that mean just one thing. That is that the general trend of Internet usage is “via a mobile device”.

Responsive design:

Responsive design is a good option when it comes to website design. Websites designed using responsive design are usually viewable on just about any platform like the desktop version, a tablet, and any other small portable mobile device like a mobile phone. However, simply making a responsive website design will not reap good results. Making it responsive is just a technique, however, you will still require a good website design that captures the imagination of the visitors and improve the user experience.

Any website design should always consider the basics like navigation, screen size, ease of use, being intuitive, and being relevant. Besides which it is usually also necessary to make sure the visitor can figure out what the website is all about from the first page itself. These basic website designs apply to any website, including a responsive website design.

Real-world benefits of responsive website design:

Responsive website design is highly beneficial to almost every business due to its design elements. In the past, we have seen the Walmart Canada website being redesigned to become a responsive website. They have since reported a 20% increase in their conversion rates and a boost in eCommerce sales. Even the Microsoft website for One Drive was recently redesigned to make it responsive.

The website for Regent college was redesigned to make it responsive and they reported a 99% increase in unique visitors as well as a 63% increase in online applications.

Alakmalak can lead the way:

Alakmalak is one firm that has been around for a very long time. Having developed more than 2000 websites for clients across the globe, they are a very experienced firm. They were quick to adopt responsive web design in India and now have the necessary skills and experience to guide you through your responsive website redesign or development.

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What’s Next ?

I know after reading such an interesting article you will be waiting for more. Here are the best opportunities waiting for you.

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