UI UX Design, Website Design

12 Critical Things a Website Must Have as a Minimum

Rushik Shah User Icon By: Rushik Shah

A website is a crucial aspect of any business or organization in today’s digital age. It acts as a virtual storefront, providing information, services, and products to a wide range of audiences. With so many websites available online, it’s essential to ensure that your website stands out and provides a seamless experience to its visitors. To achieve this, it’s crucial to have well-designed and functional website pages that meet certain critical requirements.

In this blog, we will discuss 12 critical things that every website must have as a minimum to provide an exceptional user experience and build trust with visitors. These requirements range from basic design elements to technical aspects and will help your website perform optimally and attract and retain visitors.

12 Critical Things a Website Must Have as a Minimum

12 critical things a website must have as a minimum
Check out these 12 main reasons every website must have as a minimum:

1. Clear, easy-to-understand homepage elements


Different Home Page elements like logo, headings, content, visuals etc.

Clear and easy-to-understand homepage elements are vital for a website as it creates a good first impression and sets the tone for the rest of the user’s experience. A homepage serves as the foundation of the website, and it’s crucial to ensure that the information is presented in an organized and easy-to-understand manner.

Here are some key elements that a website’s homepage must have for optimal functionality and user experience in google:

  • A clear headline: A headline is the first thing that a user sees on a website and it sets the tone for the rest of the website. A clear, concise, and attention-grabbing headline is essential to grab the user’s attention and communicate the purpose of the website in a few words.
  • Call to Action (CTA): A call to action is a button or link that encourages visitors to take a specific action, such as making a purchase or filling out a form. The CTA should be prominently displayed on the homepage and should be easy to find on the internet.

2. Easy-to-remember domain name

Choose a short, easy-to-spell domain with keywords, pronounceable, no hyphens/numbers. Check trademarks, consider .com/.net/.org.

A domain name is the web address that users enter into their browser to access a website, and it’s important to choose a domain name that is memorable, easy to spell, and straightforward.

When choosing a domain name, it’s essential to consider the following:

  • Keep it short and simple: A short and simple domain name is easier to remember and less likely to be mistyped.
  • Use keywords: If possible, include keywords in your domain name that are relevant to your business or website. This can help with search engine optimization(SEO) and make it easier for customers to find your website.
  • Avoid numbers and hyphens: Numbers and hyphens can make a domain name more difficult to remember and increase the risk of mistyping.

3. Add Business Reviews and Testimonials

Business reviews and testimonials of Alakmalak Technologies

Adding business reviews and customer testimonials to a website is an indicator of trust with potential customers. Positive reviews and testimonials provide valuable insight into a business’s products or services and help potential customers make informed decisions. Here are some reasons why adding business reviews and testimonials is important:

When adding business reviews and testimonials to a website, it’s important to consider the following:

  • Display them prominently: Online reviews and testimonials should be displayed prominently on the website, so they’re easy for potential customers to find.
  • Use high-quality images: If possible, include high-quality images of the customers who provided the reviews and testimonials. This helps to increase the credibility of the customer feedback and testimonials and makes them more impactful.
  • Choose testimonials that accurately reflect the business: It’s important to choose testimonials that accurately reflect the products or services offered by the business. This helps to build trust with potential customers and provides a clear and accurate picture of what they can expect.

4. Calls to action – Visible

Clear Call to Action on a website.

Calls to action (CTAs) are an essential element of any website and play a crucial role in driving conversions. A call to action is a button, link, or statement that prompts a user to take a specific action, such as making a purchase, filling out a form, or signing up for a newsletter. Here are some reasons why visible calls to action are important:

When making calls to action visible on a website, it’s important to consider the following:

  • Use contrasting colors: Calls to action should use contrasting colors, so they stand out from the rest of the website visitors and are more likely to be noticed.
  • Use action-oriented language: Calls to action should use action-oriented language, such as “Sign Up” or “Buy Now,” to clearly convey the desired action.
  • Test and optimize: It’s important to regularly test and optimize calls to action to ensure they’re effective and driving conversions. This can be done through A/B testing, where different versions of the call to action are tested to determine which is most effective.

5. Focus on Usability & User Experience

User Experience Elements: Surface (Visual Design, Feedback), Skeleton (Interface Design, Usability), Structure (Interaction Design, Information Architecture), Scope (Functional Specs, Content), Strategy (Business Objectives, User Needs).

A website that is usable and provides a positive user experience can increase engagement, drive conversions, and improve customer satisfaction.

Here are some reasons why focusing on usability and UX is important:

  • Improves customer satisfaction: Good usability and UX can also improve customer satisfaction, as users are more likely to have a positive experience on the website.
  • Increases conversions: A website design with good usability and UX can also increase conversions, as users are more likely to complete actions such as filling out a form, making a purchase, or signing up for a newsletter.

When focusing on usability and UX, it’s important to consider the following:

  • Make the website visually appealing: The website should be visually appealing, with a clean and modern design that is easy on the eyes.
  • Make the website responsive: The website should be responsive, meaning it should adjust to different screen sizes and work well on both desktop and mobile devices.
  • Conduct user testing: It’s important to conduct user-friendly testing to understand how users are interacting with the website and identify any usability issues.

6. Mobile Optimization

How different elements on mobile friendly website can improve conversion rate like call to action, search bar and call buttons.

A website that is not optimized for mobile devices can lead to a poor mobile experience, reduced engagement, and lower conversions. So business owners should focus on developing a mobile responsive web design.

When optimizing a website for mobile devices, it’s important to consider the following:

  • Optimize for speed: The website should be optimized for speed, as mobile users are more likely to abandon a website that takes too long to load on their devices.
  • Test on multiple devices: It’s important to test the website on multiple devices, including different types of smartphones and tablets, to ensure that it works well on all mobile devices.

7. Simple Navigation

Simple Navigation on a website

A high-quality website must have clean and user-friendly navigation that is consistent across browsers and platforms. It should be clutter-free and contain only necessary menu items. It should also feature an easy search results feature, multiple ways to explore content, and good internal linking. A good navigation system would allow users to navigate through a website quickly and easily.

It is vital for a website to have a search bar so users can find specific personal information instantly. Multiple ways to explore content would allow users to view different sections of the website in detail. This may include the homepage, blog page, or any other page of interest. An internal linking system helps users find related information within the website quickly and easily. Besides, good navigation generally leads to a better user experience and higher engagement with the website’s valuable content.

8. Easy-to-Find Contact Information

Having easy-to-find contact information is a critical aspect of any website, as it helps in building trust with users and allows them to easily get in touch with the business.

When providing contact page information, it’s important to consider the following:

  • Include multiple methods of contact: The website should include multiple methods of contact, such as a phone number, email address, and contact form.
  • Make the information easy to find: The contact details should be easy to find, with a clear and visible link in the header or footer of the website.
  • Provide accurate information: The contact info should be accurate and up-to-date and should include a phone number and email marketing.
  • Respond promptly: It’s important to respond promptly to any inquiries received through the contact information, as this can improve customer satisfaction and build trust with users.

9. Security

A high-quality website must have security certificates (SSL) to let customers know the website is safe. It’s essential to consider customer support levels when choosing a web service or hosting provider. This will allow you to determine the level of support and services provided by a specific provider.

It is also important to create and maintain a database of information for your website, like contact information, policies, and procedures. Lastly, it’s crucial to ensure data and files are backed up to prevent the loss of essential information in the event of a system or hardware failure. A high-quality website must have these elements in place to ensure customer safety and satisfaction.

10. Compelling Content

Compelling content is a critical aspect of any website, as it helps engage users and provides valuable information that can influence their decisions and actions. Websites must focus on providing High-Quality Content and Fresh content to the users to enhance engagement as well as it also boosts the search engine rankings. 

When creating compelling content, it’s important to consider the following:

  • Provide value: The content management system should provide value to users, and answer their questions or provide the information they are looking for.
  • Make it unique: The content should be unique and not easily found elsewhere, as this can help attract and retain users and establish the business as an authority.
  • Make it visually appealing: The content should be visually appealing, with clear calls and attractive graphics and images, as this can help engage users and keep their attention.

11. Social media integration

Social Media Integration on a website.

Business websites benefit from social media integration, enhancing reach and engagement with a broader audience on popular platforms.

When integrating social media into a website, it’s important to consider the following:

  • Choose the right platforms: The website should integrate with the social media platforms that are most relevant to the business and its target audience.
  • Make the integration visible: The social media integration should be visible on the website, with clear social media icons, fonts and prominent links to the business’s social media profiles.
  • Use social media to drive traffic: Social media accounts should be used to drive traffic to the website, with regular updates and engagement with users.
  • Monitor and respond: Social profiles should be regularly monitored, and businesses should respond to comments, messages, and reviews in a timely and professional manner.

12. Readability

Readability is a crucial aspect of website design that should not be overlooked. A website with poor readability can lead to confusion and frustration, and ultimately cause visitors to leave the site without obtaining the information they were seeking. On the other hand, website content with good readability can enhance the user experience, improve engagement, and help center visitors easily find what they are looking for.

Another important aspect of readability is the use of appropriate language. The language used on the website should be simple and easy to understand. Avoid using technical jargon, complex vocabulary, and convoluted sentence structures that can make the content difficult to comprehend. The content should be written in a conversational tone and should engage the reader and must be updated on regular basis according to on going trends.


A website is a crucial tool for businesses and individuals looking to establish an online store presence. To ensure that a website is effective and serves its intended purpose, it must have certain critical elements. By incorporating these elements into your website, you can provide your visitors with an excellent user experience, increase engagement and ultimately achieve your online presence goals.

As a business owner, it’s important to prioritize mobile responsiveness and informative content on your website in order to improve search rankings and attract customers, while also utilizing key features and effective digital marketing strategies.

If you need assistance with ensuring your website has the minimum critical elements, feel free to reach out to us immediately.

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