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Keeping pace with an evolving market requires tracking current and future expected
trends. Whether you are an eCommerce web developer or a consumer, it is important to
know how 2021 will affect your marketplace, economy, and your growth.
The massive impact of the COVID-19 pandemic is a major driving force to these trends that we will discuss right here.
Omnichannel Shopping Will Become More Normalized
Omnichannel is normalized where consumers used to buy from multiple online retailers to
start their buying journey on one platform and from another because he is getting
numerous options for a single item.
Retention becomes a primacy as purchase costs spike
Acquiring new consumers is important, but as the competition for interests intensifies
online, the value of retaining existing customers increases. Retention has gone beyond
acquisitions and transfers as a top priority for many companies. Loyalty programs and
subscriptions are a tool to keep them blooming.
Increase the use of AI and improved reality
Both artificial intelligence (AI) and augmented reality (AR) have been increasingly used in
e-commerce for some time. Chatbots or algorithms that use a customer’s previous
purchases to provide product recommendations. It will gradually increase in 2021 and in
the coming years.
Use of New Payment Options, including Cryptocurrency
The availability of online payment options has been progressive. Consumers expect online
shopping to be comfortable, and some of these conveniences include accepting credit and
debit cards, as well as digital wallets like Google Pay, Apple Pay, Samsung Pay, and PayPal and paying the way they want.
Brands Will Continue to Adopt Dynamic Pricing
Dynamic pricing has been used frequently in the travel and accommodation industry. E-
commerce retailers can now use algorithms and databases to monitor factors such as
competitors; prices, market demand, and perceived value to determine the best price for their products.
Increase the use of visual Commerce
Visual Commerce is an umbrella term for the concept of using powerful visual content to
encourage consumers to engage with your brand and products, such as 360-degree images. So, it overcomes the inability of the consumer to touch or feel the product. Visual
Commerce allows you to have the best visual engagement online.
Social Media Activities Will Influence eCommerce Retail Behavior
It is also expected that there will be an increasing number of social media shopping and the display of buy buttons on social media stores. It will allow for direct purchases through social media platforms. Some e-commerce platforms such as TikTok allow businesses to easily link with their online stores to social media sites.
Mobile Commerce to Dominate eCommerce Space
Mobile Commerce, the main dynamo of eCommerce, includes purchases made on mobile
devices. From 2018 to 2021, this number increased to 53.9% of all e-commerce sales in the United States.
Increased Personalization in eCommerce
Businesses are headed to provide personalized and premium experiences to the consumer in the crowded marketplace. This trend is expected to continue into 2021 as companies leverage customer data to provide better-personalized experiences, including personalized product recommendations.
Brand building challenged by marketplace dominance
Today’s consumers also want to buy from purpose-driven brands. Purpose-oriented
consumers are estimated at around 40%. Concerned and aware users are willing to pay a
premium price for these products. Currently, the largest consumer group, Generation Z, is
leading this trend. Environmental impact, sustainability, and recycling are the main
motivators behind this.
Voice Commerce Will Rise
People use voice assistants like Amazon Echo with Alexa and Google Home with Google
Assistant to do everything from waking up to purchasing products online. The convenience of using the technology improved it. Google and Amazon are pushing the boundaries to gain more access.
In this article, we mentioned some key motivators for eCommerce web
developers. These vital factors will influence and set the rule of the eCommerce market.
Take an in-depth insight into them, so you can also get maximum benefit from using them.
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