Application Development

How Much Does It Cost To Develop Your Own App?

Rushik Shah User Icon By: Rushik Shah

The rapid rise of digital technology and the proliferation of smartphones have greatly popularized the use of mobile applications or ‘apps’ across a multitude of platforms. As such, it is no surprise that many individuals and businesses are keen to develop their own apps to meet a variety of needs – from simplifying a business process to creating the next viral game. However, one of the first questions that arises when contemplating such a venture is, “How much does it cost to develop your own app?” This seemingly simple question doesn’t have a straightforward answer due to the myriad factors that influence the cost of app development.

In the ensuing discussion, we will delve into the average costs associated with app development, taking into account aspects like complexity, platform selection, design requirements, and developer rates, among others, to provide a comprehensive understanding of what it really takes, financially, to bring an app from conception to launch.


Consider These Factors While Developing Your Own App

How much does it cost to develop your own app?

Here are some factors to consider while developing your app:


1. App Development Cost Range

You’ve likely heard of apps that turned their creators into millionaires overnight. Stories like these can be pretty exciting, like finding a golden ticket to a candy factory! But let’s not forget that creating an app involves time, effort, and yes, a significant amount of money. Just like planning a vacation or saving for a new bicycle, it’s important to think about how much you’re willing and able to spend before diving in.

Factors Influencing App Development Costs

The average cost to develop an app can vary widely, kind of like how the price for a pair of shoes can range from a few dollars at a thrift store to thousands for a designer pair. This range depends on several factors. For instance, a basic app with simple features – like a digital notebook – would cost less, just like a basic pair of sneakers. But as soon as you start adding fancy stuff – like linking the app to a website or adding user accounts – the app costs go up, similar to how adding diamonds or designer logos would increase the price of those shoes.

Examples of App Development Costs and Successes

Let’s consider some examples. Snapchat, an app that lets you share photos and videos that disappear after a while, reportedly cost around $100,000 to create initially. On the other hand, something as complex as Uber, which requires real-time GPS tracking and secure payment options, could cost up to a whopping $1.5 million!

Now, these are big numbers, and they might seem scary. But remember, not all apps need to be as complex as Uber or as popular as Snapchat. Many successful apps were built with modest budgets. Think of it like making a tasty sandwich – you don’t always need the most expensive ingredients, just the right ones.


So, when you’re thinking of creating an app, don’t let the potential costs frighten you. Instead, focus on what your app will do and how much you’re able to spend on it. Like planning that dream vacation or saving for that new bicycle, with a bit of thought and planning, you can make it work. You just have to start.


2. In-house vs Offshore App Development

Deciding where to develop your app is kind of like deciding where to build a treehouse. You could build it in your own backyard (in-house) where you can keep an eye on things, or you could build it in a friend’s yard (offshore) where they might have better tools or more experience. Both options have their own benefits and drawbacks.

In-House App Development

When you build your app in-house, it means that you and your team are directly involved in every step of the process, from the initial idea right up to when the app is ready to use. You’re like the coach of a basketball team, calling the plays and making decisions in real-time. This gives you full control and makes it easy to make changes as you go along. However, it can also be more expensive because you might need to hire experts and purchase the necessary equipment. It’s like buying all the tools and materials to build the treehouse yourself.

Offshore App Development

On the other hand, offshore app development is like asking a friend to build the treehouse for you. In this case, the ‘friend’ is a mobile app development company in another country. They have their own team of experts and all the equipment they need, which can make it cheaper than doing it in-house. Plus, they might be able to work while you’re asleep due to time zone differences, speeding up the process. However, you might face challenges with communication and quality control. It can be like trying to explain how you want your treehouse to look via a phone call, instead of being there in person to guide them.

Case Studies: Facebook’s Hybrid Approach and Skype’s Offshore Success

For example, Facebook started with in-house development because Mark Zuckerberg and his friends had the coding skills to create the first version of the site. But as it grew, they hired teams both in-house and offshore to keep up with the work. In contrast, Skype, a popular video-calling app, was developed by a team based in Estonia, even though its founders were from Denmark and Sweden.

So, it’s better to outsource your app because it takes more time and effort to develop it on your own. 

3. Android vs iOS App Development

Android vs iOS App Development Costs

Imagine you’re creating a new board game. Now, suppose your friends use different sets of rules – some like straightforward rules, while others prefer a bit more flexibility. Would you make two versions of your game to suit everyone? This is a bit like choosing between Android and iOS when developing an app.

When you’re deciding whether to create your app for Android users (people who use devices like Samsung or Google phones), iOS users (those with iPhones), or both, you’ll have to think about a few things.

iOS App Development

Creating an app for iOS is often quicker and costs less because there’s just one company – Apple – making all the devices, and they all use similar rules. It’s like making a board game for friends who all agree on playing with the same rules. However, Apple has a strict review process for apps, and it can be a bit tricky to get your app approved. It’s like having a strict games teacher who checks your game rules before allowing you to play.

Android App Development

On the other hand, android app development can be a bit more complex and costly because there are many different types of Android devices, all with their own quirks. This is like making a game that works for a group of friends who like different sets of rules. It might take more time to prepare, but in the end, your game could be played by more people. That’s because there are more Android users worldwide.

Let’s look at Instagram as an example. They launched their app on iOS first in 2010. It took them about 18 months to create an Android version, but when they did, over a million people downloaded it on the first day!

Android vs iOS App Development

Ultimately, the choice between Android and iOS can be a big factor in the cost of developing an app, but it also depends on who you want to reach with your app. So, think about your future app users, just like you’d think about the friends who will play your board game. Will they prefer straightforward rules or more flexibility? Understanding your players – or in this case, your users, can help you make the right choice.


4. App Features & Functionality


Importance of Balancing Features and Budget in App Development

Choosing the features and functionality of your app is like designing your dream house. You might wish to have a cinema room, a giant swimming pool, or maybe even a slide instead of stairs! But remember, the more you add, the more it’s going to cost.

In the world of app development, features and functionality are like the rooms and elements of your dream house. If you’re creating a photo-editing app, a basic feature might be adjusting brightness and contrast – think of it as the living room of your house, something essential. But then, you might also want to add advanced features, like a tool to remove unwanted elements from a picture or fancy filters. These features are like that cinema room or the swimming pool, making your app more appealing but also increases the cost.

Scaling Features: From Essential Functionality to Luxurious Additions

A simple note-taking app, for example, may just need features for typing notes and organizing them into folders. This would be relatively inexpensive, like building a cozy little cottage. But let’s say you want your note-taking app to also convert voice notes into text, sync across multiple devices, or even recognize handwriting. Each of these features adds to the cost, like adding a second story or a backyard garden to your cottage, turning it into a luxurious mansion.

Case Study: WhatsApp’s Evolution through Feature Expansion

WhatsApp, a popular messaging app, started as a simple status update application. But over time, it added more features like texting, voice messages, video calls, and even a way to send documents. Each of these features required time and money to develop, but they also made WhatsApp more useful and popular.

So, when planning your app, you have to balance your wish list with your budget. Just like you can’t add every fancy thing to your dream house (unless you’re a billionaire!), you may not be able to include every single feature you imagine in your app. But don’t worry! Just like a well-designed house doesn’t need to be a mansion to feel like a dream home, an app doesn’t need countless features to be successful. It just needs the right ones.


5. UX and UI Design

UX and UI design

Have you ever been to a restaurant where the food tasted great, but the menu was so confusing that you had a hard time ordering? Or maybe the menu was beautifully designed, but the chairs were so uncomfortable that you couldn’t enjoy your meal. UX (User Experience) and UI (User Interface) design in an app work a bit like the restaurant experience.

The Significance of UX Design in App Development

UX design is like the overall feel of the restaurant – the easy-to-understand menu, the friendly waiters, and the comfortable chairs. In the app world, UX design makes sure the app is easy to use and understand. This could involve making sure the buttons are big enough to tap, or that the app doesn’t crash when you’re in the middle of something important. Good UX design can take time and cost more, but it ensures your app is as smooth and enjoyable as a visit to a favorite restaurant.

The Role of UI Design in App Development

On the other hand, UI design is like the aesthetics of the restaurant – the beautiful plates, the well-decorated walls, and the stylish menu design. In the app world, this involves choosing the right colors, fonts, and images. It’s about making your app not just usable, but also visually appealing. Just like walking into a beautifully decorated restaurant makes you feel good, opening an app with a great UI design can make you want to use it more.

Case Study: Airbnb’s Success through Effective UX and UI Design

Let’s look at an app like Airbnb. It’s not just a platform for booking accommodations; its success also comes from its great UX and UI design. The UX design makes it easy for you to search, book, and pay for your stay. Meanwhile, the UI design – with its clean lines, appealing pictures, and simple icons – makes you enjoy the process.

So, when developing your own app, remember to factor in the costs of good UX and UI design. Like running a restaurant, the success of your app will depend not just on its ‘taste’ (or functionality), but also on the ‘menu’ and ‘chairs’ (the user experience and interface). Balancing all of these elements will help ensure that your app doesn’t just work well, but is also a pleasure to use.


6. Stages of App Development

Stages of app development

Imagine you’re planning to bake a cake for the first time. You can’t just start by throwing all the ingredients in a bowl and putting it in the oven, right? You need to follow certain stages – finding a recipe, buying ingredients, mixing them in the right order, baking, and finally, decorating the cake. Similarly, developing an app also involves different stages, and understanding these can affect the cost.

Concept and Planning Stage

The first stage is like finding the recipe. It’s called the ‘concept and planning’ stage, where you define what your app is going to do. For instance, if you’re making a weather app, you’ll decide on features like displaying the current temperature, forecasting the weather for the week, and so on.

Design Stage

Next is the ‘design’ stage, equivalent to buying ingredients for your cake. Here, you decide how your app will look and feel – the colors, the icons, the layout of buttons, and the menus. Just like picking high-quality ingredients can make your cake taste better, spending time and money on good design can make your app more appealing.

Development Stage

The ‘development’ stage is where you actually start building the app. It’s like mixing your cake ingredients according to the recipe. This can be a tricky and time-consuming process. Just like you need to add the right amount of flour and sugar, you need to write lines of code accurately for the app to work properly.

Testing Stage

Then comes the ‘testing’ stage, similar to baking the cake. You try out the app to find any issues or glitches that need to be fixed, just like checking if the cake is baked properly.

Launch and Maintenance Stage

The final stage is ‘launch and maintenance’. It’s like decorating and serving the cake. Once your app is live and people start using it, you’ll need to maintain it. You might need to fix unexpected issues, or maybe even add new features based on user feedback.

Example of Facebook App

A great example is the Facebook app. It started as a simple website, but over the years, it went through multiple stages of development, adding new features, improving design, and fixing issues. It’s like they started with a simple vanilla cake, but over time, they’ve added frosting, sprinkles, and even some candles!


7. App Development Cost Based on Business Needs

Assessing Business Needs

Developing an app based on business needs is a bit like choosing your backpack for a hike. If you’re going for a short walk, you might just need a small bag to carry a water bottle and a snack. But if you’re planning to trek up a mountain, you’ll need a bigger backpack, with room for food, water, a map, a first-aid kit, and more. Each hike requires different things, just like each business has different needs for an app.

App Complexity and Cost

Businesses can be as different from each other as a walk in the park is from a mountain climb. A small business might only need a simple app to showcase its products, just like a short walk only needs a small backpack. This type of app wouldn’t cost much to develop.

However, a larger company might need an app with many features, like the ability to shop online, track deliveries, offer customer support, and more. This is like needing a bigger backpack for a longer trek. These types of apps would cost more to develop because it’s more complex.

Examples: App Development for Small Businesses vs. Large Companies

Let’s take two examples: a local bakery and a big online retailer. The bakery might need an app just to display its menu, provide a location map, and offer a way for customers to place orders. It’s a relatively simple and less costly app, just like a small backpack for a short walk.

On the other hand, the online retailer might need an app where customers can browse thousands of products, read and write reviews, add items to a shopping cart, and make secure payments. They might also need features for tracking orders, getting notifications about deals, and even customer support. Developing this kind of app would be costlier, like needing a bigger backpack for a mountain hike.

So, just like choosing the right backpack for a hike, you need to consider what your business needs from an app. By understanding what your business needs, you can plan your budget for developing the app, ensuring you’re well-equipped for your business journey.


8. App Development Cost Breakdown

App development cost breakdown with different stages

Think about a birthday party you’re planning. It’s not just about the total cost, right? You need to break down the budget for decorations, food, games, return gifts, and more. This way, you can figure out where you might be able to save money or where you need to spend a little more. The mobile app development cost is quite similar. Instead of just looking at the total cost, it helps to understand the ‘cost breakdown’ – the individual costs of different parts of the app development process.

Planning and Research Cost

To start with, you have the ‘planning and research’ cost. This is like the brainstorming session for your birthday party. You have to decide what kind of app you’re building, who your users are, what features you need, and so on.

Design Cost

Next, you have the ‘design’ cost. This is where you decide how your app is going to look. It’s like deciding on the theme, colors, and decor for your party. This stage involves designing the user interface and user experience, making your app not just functional but also attractive.

Development Cost

Then there’s the ‘development’ cost. This is where the actual coding happens. It’s like getting the food ready for your party. Depending on how complex your app is (like a fancy 5-course meal or simple pizza and soda), this stage can get quite costly.

Testing Cost

Don’t forget the ‘testing’ cost! Just like you might want to taste the food before your guests arrive, testing ensures your app is working properly, fixing any issues that arise.

Maintenance Cost

Finally, there’s the ‘maintenance’ cost. Even after the app is launched, you’ll need to update it, fix bugs, and maybe even add new features based on user feedback. This is similar to cleaning up after a party and planning for the next one.

Example of Instagram App

For example, consider an app like Instagram. Initially, the cost would’ve been mostly in development, making sure users could upload photos and interact with others. But over time, they added new features like Stories and IGTV, which would’ve added to the design and development costs. They also constantly update the app, adding to the maintenance cost.

So, understanding the cost breakdown is key when you’re planning to develop an app. It helps you budget better, understand where your money is going, and most importantly, ensures you can throw a successful ‘app party’ for your users.


9. Design and Development By The Same Agency

Do you know how in a basketball team, the players need to understand each other’s moves and strategies well in order to play efficiently? It’s somewhat similar when it comes to developing an app. Having the design and development done by the same agency is like having a well-coordinated basketball team – they can pass the ball smoothly and score more points.

Understanding the Vision

When the same agency handles both design and development, it’s easier for them to understand the vision of the app. It’s like how the players in a basketball team understand each other’s strengths and weaknesses, enabling them to strategize better.

Seamless Communication

Also, communication becomes simpler. Imagine if two separate teams were handling design and development. Transferring information and changes between them would be like passing a ball between two teams who don’t know each other’s strategies. But when the same agency does both, it’s a smoother process, like a team that’s been playing together for years.

Achieving Consistency

Another advantage is consistency. Just like a basketball team wears the same uniform to represent unity, the design and development of your app need to be in harmony. If they don’t match, it can lead to confusion for users. But when one agency is handling both, they can ensure that the app’s design matches its functionality.

Case Study: Spotify – The Role of Design-Development Synergy in User Experience

Take, for example, an app like Spotify. It’s not just the functionality (like being able to stream music) that makes it popular. It’s also the design – the sleek dark theme, the easy-to-navigate interface, the simple icons. All of these elements work together to create a seamless experience for users. If Spotify had different teams for design and development that weren’t in sync, it might not have been the same enjoyable experience.

Ensuring Success

So, while considering the cost of developing your own app, keep in mind that hiring the same agency for design and development can be like having a well-coordinated basketball team. It can save you from confusion and misunderstandings, ensuring a smoother process and a better end product. In the end, the goal is to ‘win the game’ – to create an app that people love to use.


10. Location and Structure of App Development Team

Imagine you’re creating a school project. You’ve got friends who are great at drawing, some who are tech wizards, and others who write really well. But some of them live nearby, while others are in a different city. Choosing who to work with on your project, and how, can be similar to selecting the location and structure of a development team for your app.

The Impact of Team Location

The location of your team can have a big impact on cost. Say you live in New York, and you pick a team from there. They understand the local market and culture well, but their rates are higher due to the cost of living. It’s like choosing a friend from your own neighborhood for your project – they’re easy to communicate with, but they might ask for a bigger slice of your pizza in return!

On the other hand, you could choose a team from a region where additional costs are lower, like India or Eastern Europe. India is one of the best locations to develop your app at an affordable price. 

Finding the Right Structure

The structure of your team also matters. A bigger team might finish the work faster, like a group of friends working together on the project. But that might be more expensive and potentially more difficult to manage. A smaller team, or even a single freelancer, could be more affordable and easier to handle, like working with just one friend. But it might take longer to finish the work.

Case Studies: Uber and Airbnb

Think about apps like Uber or Airbnb. These global companies likely needed a mix of local and international teams to understand different market shares and keep costs manageable. Their teams probably included a variety of roles – project managers, designers, developers, testers – each contributing their unique skills to the project.

So when you’re considering the cost of developing an app, think about your ‘project group’. Where are they from? How big is the group? How are the tasks divided? By carefully choosing the location and structure of your development team, you can better manage the cost and outcome of your app project.


11. Native vs Hybrid App Development

Native vs hybrid app development

Imagine you’re planning a summer vacation and you have two choices. One is to visit a single dream destination where you can fully explore the culture, attractions, and food (think of this like native app development). The other choice is a cruise that visits several interesting places but doesn’t let you dive deeply into each one (this is like hybrid app development). Both trips could be amazing, but your choice depends on your interests, budget, and time – just like when deciding between native and hybrid app development.

Native Apps

Native apps are like the dream vacation. They’re built specifically for one platform, like iOS or Android, using a particular programming language. Because they’re tailor-made, they can take full advantage of the device’s features, resulting in an app that runs smoothly and offers a great user experience. But, like booking a trip to a dream destination, creating a native app requires a significant investment of time and money. For example, if you’ve ever used the iPhone’s native Camera or Health apps, you’ve seen how fluid and intuitive they are, making them a joy to use.

Hybrid Apps

On the other hand, hybrid apps are like a cruise trip. They’re built using web technologies and wrapped in a native shell, allowing them to run on multiple platforms. Hybrid apps may not provide the same level of performance or seamless user experience as native apps, but they are quicker and more cost-effective to develop. It’s like getting to see multiple places on your cruise trip, even if you don’t explore each one in depth. An example of a popular hybrid app is Instagram, which despite its complex functionalities, successfully operates across different platforms.

So, whether you decide to go for a native or hybrid app depends on your needs, timeline, and budget. Both paths have their own unique benefits. It’s about figuring out whether you’re aiming for a deep dive into one platform or a broader but shallower reach across multiple platforms – just like planning your perfect summer vacation.


12. App Maintenance Costs

App Maintenance Costs

Let’s say you’ve just bought a shiny new bicycle. It’s perfect and everything you wanted. But after a few rides, you’ll need to clean it, fix any punctures, and maybe even oil the chain for smooth riding. Over time, the tires might need to be replaced or the brake pads might need adjusting. All of these are maintenance tasks. Now, imagine your app is like that bicycle.

The Importance of Regular Updates

When you first create your app, it’s like your brand-new bike. But once people start using it, you’ll need to take care of app maintenance expenses, which can include fixing bugs, updating the app to meet user needs, and ensuring it runs smoothly on the latest devices and operating system versions. Just as a well-maintained bicycle gives a better ride, an app that’s regularly updated provides a better user experience.

Take, for example, the Facebook app. You might have noticed how it introduces new features, like Facebook Stories or Marketplace, or makes improvements based on user feedback. That’s all part of app maintenance. Facebook, like all app owners, has to plan for these costs from the start.

Budgeting for App Maintenance

App maintenance can take up a significant part of your budget, often around 15-20% of the initial development cost each year. But just as you wouldn’t ignore a flat tire on your bike, you can’t afford to overlook app maintenance. It’s not just about fixing things, but also about adding value to your app, like including new features that keep your users engaged and happy.

So, when you’re calculating how much it costs to develop your own app, don’t forget about the ‘bicycle maintenance’. Including these costs from the beginning will help keep your app smoothly cruising along the road to success.


13. App Testing & Deployment

Remember when you were a little kid and you built a tower with your building blocks? You probably didn’t just stack them up haphazardly and hope for the best. You tested your tower at every step, making sure it was sturdy and could withstand a little push. And once it was done, you proudly placed it on display for everyone to admire. Developing an app involves a similar process, with testing and deployment being critical steps.

The Importance of Thorough App Testing

Testing is like checking the stability of your block tower. For your app, it involves making sure that all features work as they should, that it doesn’t crash, and that users find it easy and enjoyable to use. It’s about finding and fixing problems before your users do, much like ensuring your tower doesn’t topple over the moment you put on the next block.

Consider the example of popular apps like WhatsApp or Snapchat. Their developers don’t just create new features and immediately release them to the public. They test them first, internally and with a small group of users, to ensure everything works well and that the users like the new feature.

The Significance of Deployment for User Access

Deployment is like showing off your finished tower. For an app, it means making it available for users to download and install on their devices. This involves submitting your app to platforms like Google Play for Android apps or the App Store for iOS apps, and ensuring it complies with their guidelines.

Budgeting for Testing and Deployment in App Development

However, just as you had to spend time carefully testing your tower and finding the perfect spot to display it, app testing and deployment also come with functional costs. These can vary based on the complexity of your app and the platforms you’re targeting, but they’re an essential part of your app’s budget.

So, when figuring out the cost to develop your own app, don’t forget the testing and deployment stages. Just like your childhood block tower, they’re crucial for ensuring your app stands strong and can be proudly displayed for all to see.


14. Market Research

Imagine you’re planning to bake a cake for the first time. You’re excited and can’t wait to get started. But before you do, you decide to check a few recipes, look at what ingredients you need, and maybe even watch a few tutorial videos. This process is a lot like market research when developing an app.

The Importance of Market Research

Before you dive into app development, you need to understand what’s already out there. Just like checking recipes helps you understand what kind of cakes you can bake, market research helps you understand what apps exist in the market, what they offer, and where there might be a gap that your app could fill.

Understanding Existing Apps and Market Gaps

Let’s take Instagram, for example. When it was first launched, there were already plenty of photo-sharing apps out there. But Instagram’s creators noticed that most of these apps had complex interfaces or lacked social networking features. They did their market research, identified this gap, and built an app that was both easy to use and had a strong social element.

User Analysis in Market Research

The market research also helps you understand your potential users: what they need, what they like, and what they might be missing from existing apps. This is similar to understanding the preferences of the person for whom you’re baking the cake. They might love chocolate, so a vanilla cake might not be the best choice!

Cost of Market Research

The cost of market research can vary depending on how deep you want to dive and what methods you use. It could include online surveys, focus groups, or studying existing market data. While it might seem like an extra cost at the start, think of it as an investment that will increase your app’s chances of success, much like investing in a good recipe and quality ingredients increases your chances of baking a delicious cake.

So, when planning your app development budget, remember to include the ‘cake baking’ step – market research. It might be tempting to skip straight to the fun part of creating your app, but understanding the market and your potential users is a key ingredient in the recipe for a successful app.


15. Cross-Platform Development

Let’s take a trip back to the classroom. Remember when you had to write an essay, and your teacher asked you to write it in a way that everyone in the classroom could understand it, not just your best friend who loves the same books as you? Cross-platform development in app-making is kind of like that.

Understanding Cross-Platform Development

Cross-platform development means building an app that can work on multiple platforms – like Android and iOS – with just one codebase. It’s like writing one essay that makes sense to all your classmates, no matter what their favorite book is.

The Importance of Cross-Platform Development

Well, think about your friends who have different favorite books. They all have different tastes and preferences, right? Similarly, people use different platforms or operating systems for their mobile devices. Some prefer Android while others prefer iOS. If you want your app to reach as many people as possible (just like your essay needs to make sense to all your classmates), it needs to work well on multiple platforms.

The “Among Us” Success Story

A great example is the game “Among Us.” Its developers didn’t just make it for one platform, they made it for Android, iOS, and even for playing on the computer. Because they went for cross-platform development, more people could play the game, and it became hugely popular worldwide.

Cost-Effectiveness and Efficiency: Exploring the Impact of Cross-Platform Development

But how does this impact the mobile app development cost? In general, cross-platform development can be more cost-effective than building separate apps for each platform because you’re essentially writing just one ‘essay’ instead of two. But it also needs special tools and expertise to make sure that the ‘essay’ makes sense to ‘everyone in the class.’

So, while considering the cost to develop your own app, think about whether you want to go cross-platform. It might be like writing an essay that everyone in your class can understand, but it’s also a smart way to reach more people without doubling your work.


16. MVP First

Let’s imagine you’re preparing to participate in your school’s science fair. You have a brilliant idea: a robot that can not only clean your room but also help with homework! It sounds amazing, right? But, it’s also a bit complex. So, you decide to start small, with a robot that can just clean your room first. This is similar to what we call an MVP, or “Minimum Viable Product,” in app development.

Building an MVP: Starting Small, Dreaming Big

Creating an MVP means developing a simple version of your app that only includes its core features – the most important functions it needs to perform. Just like with the robot, you start with the essential cleaning feature before moving on to more complex tasks like homework help.

Gathering Feedback: Learning from Early Users

Why consider MVP first? Well, remember the excitement and curiosity you felt when you started building your robot? You were probably eager to see how it works, what it can do, and how it can be improved. Launching an MVP gives you the opportunity to gather feedback from early users and understand what they love about your app and what can be improved – just like showcasing your cleaning robot at the science fair and learning from the feedback you get.

Cost-Effective Approach

An MVP can also be less costly than a full-featured app. It’s like buying parts only for the cleaning function of the robot first, instead of all the parts for cleaning and homework help all at once. This way, you can test the waters before making a significant investment.

Example Of Facebook App

A great example is the social media app, Facebook. In its MVP stage, it was just a simple platform for Harvard students to connect with each other. Only after its initial success did it evolve into the feature-rich global platform it is today.

So, when planning to develop your own app, consider starting with an MVP. It’s like building your room-cleaning robot before it becomes a homework helper – it lets you test your idea, learn from feedback, and evolve in ways that will truly wow your users. Plus, it can be a smart move for your budget!


17. Use Off-The-Shelf Solutions

Think of building an app like making a pizza at home. You can either prepare everything from scratch, kneading the dough, making the sauce, grating the cheese, and chopping the toppings, or you can opt to buy a pizza kit from the store that has everything pre-made and ready to assemble. Just like using a pizza kit saves you time and effort, using off-the-shelf solutions when building an app can be a real game-changer.

Off-the-shelf solutions are like pre-made components or pieces of software that can be directly used in your app, saving you the time and energy of creating everything from scratch. This can be anything from a ready-to-use login system to a pre-built shopping cart for an e-commerce website.

Cost Savings and Efficiency: The Benefits of Ready-Made Components

Choosing to use off-the-shelf solutions can bring down the average cost of your app development significantly. Imagine, instead of spending time and money to create a new chat system for your app, you simply buy a pre-built one and integrate it. It’s like using pre-made pizza dough – quick, cost-effective, and usually just as good.

Real-Life Example: How Slack Leveraged Off-the-Shelf Solutions

A good example is Slack, a well-known communication platform. Slack uses an off-the-shelf search tool called Elasticsearch to power the search function in their app. This has saved them the hassle and cost of creating a similar function from scratch.

So, when you’re planning to develop your own app, consider the ‘pizza kit’ approach. It could save you time, money, and potentially a lot of headaches. Just remember that every app, like every pizza, is unique. So, choose the ingredients that work best for you!


18. App Patenting Cost

Picture this: you’ve spent hours brainstorming, months developing, and tons of resources creating your unique app. Now, what if someone else just copies your idea? Frustrating, right? This is where app patenting comes into the picture, similar to how a lock secures your valuable belongings in a locker, a patent secures your app’s unique features and functions.

A patent is a legal tool that gives you exclusive rights to your app’s distinctive features for a certain period, usually around 20 years. This means you can stop others from copying, selling, or using your app’s unique features without your permission.

The Costs of App Patenting

But just like buying a sturdy lock isn’t free, patenting an app also comes with costs. These costs can be split into three categories: the filing fee, the examination fee, and the attorney’s fee.

The filing fee is like buying a ticket to get your app into the ‘patent queue’. The examination fee is the cost of having experts review your app to see if it’s indeed unique and deserving of a patent. Now, if all of this sounds complicated, that’s because it can be. That’s where the attorney’s fee comes in. Hiring a patent attorney can make this whole process much easier, but their expertise comes at a price.

While these costs might seem daunting, it’s essential to remember the protection a patent provides for your app. Consider the case of Amazon’s “One-Click” patent. This patent protected Amazon’s unique one-click buying process, giving them an edge over their competition for years.

So, while figuring out the cost of developing your app, don’t forget to consider the cost of patenting. It’s like investing in a good lock for your locker, providing your app the safety shield it needs in this world full of smart brains and nimble fingers!


19. App Marketing Budget

Let’s imagine, you’ve baked a delicious batch of cookies. You know they are scrumptious, but unless you tell your friends, how would they know? The same goes for your app. You could have created the most amazing app, but unless people know about it, they won’t download it. That’s where the marketing budget steps in – it’s the loudspeaker that announces your app to the world.

Essential Toppings: Key Elements of Your Marketing Budget

The first slice of your budget might go towards app store optimization. This means making sure your app is easily found when someone searches for keywords related to it in an app store. It’s a bit like arranging your cookies in a display window to attract passersby.

Tasty Advertising: Social Media and Influencers

Another slice could be used for social media advertising. Ads on platforms like Instagram or TikTok can reach a wide audience, creating a buzz about your app. Think of it as sharing appetizing cookie photos on your social media.

A chunk of your budget might be used for influencers or app review sites. An endorsement from a popular influencer or a good review from a reputable site can greatly boost your app’s popularity. This is similar to a popular friend raving about your cookies and recommending them to others.

Optional Toppings: Paid Advertising and PR

Then there are the optional toppings like paid search advertising or hiring a PR agency, which can significantly increase the reach of your app, but also the cost.

Case Study: Pokémon GO Launch

One excellent example of marketing done right is the launch of Pokémon GO. They created such hype around the game before its release that when it finally launched, it was downloaded more than 500 million times in just a few months!

So, when you’re calculating how much it will cost to create your app, remember to include the marketing budget. After all, you want everyone to know about your ‘scrumptious cookies’, right? Just like your delicious cookies, your app deserves to be seen, used, and enjoyed by as many people as possible!


20. App Submission to Stores

Cost of App Submission to the Store

Let’s take a little detour and imagine that you’ve just finished painting a beautiful portrait. Now, you want to exhibit your masterpiece in an art gallery for everyone to see. Your app, too, is like this work of art. After all the planning, designing, and coding, you’re ready to present your app to the world. The way to do this in the digital realm is by submitting it to app stores, like Google Play for Android apps and the Apple App Store for iOS apps.

Meeting the Criteria: Following App Store Guidelines

Now, this isn’t as simple as just hanging your painting on the wall of the gallery. Each app store has its own set of rules and regulations, which your app needs to follow to be accepted. It’s kind of like having your painting judged by a panel of art critics before it’s allowed to be displayed in the gallery.

For instance, you need to make sure that your app doesn’t have any major bugs and that it doesn’t infringe on anyone’s copyrights. You also need to ensure that it meets the app store’s guidelines for things like privacy and security. It’s your responsibility to make sure your app is as safe as possible for users, just like you wouldn’t want your painting to fall off the wall and hurt someone.

Costs and Fees: Paying to Showcase Your App

Moreover, there are fees involved in this process. For example, Google Play has a one-time $25 registration fee, while Apple’s App Store charges $99 per year. This cost is like the rent you pay to the gallery to showcase your masterpiece.

Case Study: Fortnite and Apple’s Guidelines

An instance that could help us understand this better is the popular game Fortnite’s struggle with Apple. In 2020, Apple removed Fortnite from its App Store because the game’s maker, Epic Games, tried to bypass Apple’s in-app purchase system, which violated Apple’s guidelines. This example showcases the importance of adhering to the rules set by the app stores.

The Joy of Recognition: Seeing Your App in Action

Submitting your app to the app stores is a crucial step in your app development journey. Just like the joy and pride you’d feel seeing your painting being admired in the gallery, seeing your app being downloaded and used by people around the world can bring you immense satisfaction. However, don’t forget to account for the costs and rules that come with this process in your app development budget and timeline.


21. Cost of Creating An App By Yourself

Imagine for a moment that you’re a master chef. You have a favorite dish that you want to prepare, but you’ve got two options: you could go to a fancy restaurant and order it, or you could prepare it at home from scratch. Similarly, when you’re looking to develop your app, you can either hire professionals to do it for you, or you can roll up your sleeves and do it yourself.

Considering the Ingredients: Tools and Resources

Cooking your favorite dish at home might seem like a cheaper option at first glance, and it might be the same case when creating an app by yourself. You might be thinking, “Why pay someone to do something I can do myself?” It’s a fair point, but it’s essential to consider all the ingredients you need.

In the kitchen, you need different ingredients to cook your dish. If you don’t already have them, you need to buy them. Plus, if it’s a complex dish, you might need special cooking utensils or appliances. Similarly, developing an app requires various tools and resources. You need a computer capable of running development software, and potentially, you might have to pay for some of the development tools or software licenses.

The Time Investment: Learning and Development

Now, consider the time you need to invest. If you’re a master chef, you might whip up the dish in no time, but for a novice, it could take the whole day. Likewise, if you’re a seasoned developer, you might be able to create the app quickly. But if you’re new to this, it might take you months, or even years, to learn the necessary skills and actually develop the app. This is what we call a ‘time investment’. And don’t forget, time is money.

Case Study: Flappy Bird and Dong Nguyen’s Experience

Let’s take the example of Flappy Bird, a simple yet popular game. It was created by a solo developer, Dong Nguyen, in a few days because he was already an experienced developer. But remember, the time it took to gain that experience isn’t included in those few days!

Trial and Error: Mistakes and Learning

Just like when cooking, you might make mistakes along the way when developing an app. You might have to start over or spend extra time fixing those mistakes. You might burn your first pancake, or your app might crash unexpectedly. This process of trial and error is a valuable learning experience, but it can also add to the total cost in terms of time and frustration.

The Challenging and Rewarding Journey

In the end, creating an app by yourself can be both a challenging and rewarding journey, much like preparing a complex dish from scratch. It might be more cost-effective in terms of money, but it requires a substantial investment of time and effort. But who knows? The pride of tasting your homemade dish or seeing people use the app you developed could be worth it!



Determining the cost to develop an app is a complex process with various factors. From the initial design phase to maintenance after launch, every stage has cost implications. Also, choices like going for a native or hybrid app, building an MVP first, and whether to use off-the-shelf solutions or custom development impact the overall cost. Other considerations include the cost of marketing your app, patenting it, and even the structure and location of your development team. Each app’s cost will be unique based on its specific requirements and the quality of development involved. It’s crucial to view this cost as an investment toward future success, ensuring that your financial planning for the app considers both short-term and long-term costs.

Are you looking to develop your own app at an affordable price in India? We’re experts in this field and would love to assist you. Don’t hesitate to get in touch with us. We’re just an email or phone call away.

What’s Next ?

I know after reading such an interesting article you will be waiting for more. Here are the best opportunities waiting for you.

Share via
Copy link
Powered by Social Snap