How Professional Website Design Helps Client to Drive Business?
Prior to 2000 having an online presence was as easy as…[...]
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SEO can do wonders for your website by driving a lot of traffic to your website and even help improve your conversion rate. The SEO strategies do change every year and a lot of this is to do with the fact there are often changes in the Search Engine Algorithms. Sometimes these algorithm changes are subtle but at times they are major changes and thus require a big change in how SEO is practiced.
The other factors that influence the SEO strategies are the device and the platforms. For example according to the facts and figures gathered over the past few years the number of Mobile Internet Users in 2015 is set to surpass that on the other platforms like the desktop, etc. This is a big deal for everyone concerned, Web Developers as well as the SEO Professionals and does affect their how they design their strategies and features.
For those who already have a well thriving business, SEO may seem as something that does not deserve your time and attention, not to mention the expense involved. Furthermore SEO has taken a little bit of a hit in recent times as well. The recent changes in the Google search engine algorithm has adversely affected many businesses due to the practices of their SEO teams. Thus it does not come a surprise the several already successful business are wary of SEO professionals and their inability to practice only good and approved SEO techniques or their inability to understand the changes to the Google Search Engine Algorithm.
But at the end of the day these facts and statistics do the talking:
Thus though as a business you may be wary of a SEO team due to their level of efficiency and practices; SEO in general is good for your business. It would be wise to pick the SEO team carefully and after a little bit of research; however it is not a good idea to shut out SEO altogether.
The main aim of SEO is to help search engines like Google understand the usefulness of your website and what it is all about.
Thus when selecting your SEO team if you do happen to hear them talking about shady techniques, that is not the team you want to select. You want a team whose area of focus is your 2015 SEO Strategy.
Having established that SEO useful and essential for just about any business it may be a good idea for you to first understand where your stand. The good think is that there several tools that make it easy to do this. Google Analytics is one such tool that allows you to figure this out. Here how it is done:
Doing this will give you a good idea of where your website stands when it comes to via unpaid search engine search (also called organic search).
Furthermore the Google Webmaster Tool has more to offer. By taking a look at the HTML improvement section along with the Crawl Stats and Crawl Errors not to mention the Search Queries you can get an even better picture of what is happening.
Google Webmaster Tool can thus give you a very good picture to understand where you stand and help you decide if you want to change anything. Besides this, there are some other tools like Screaming Frog and Notify that can also provide some more insight into this subject.
All these tools will help you understand which keywords find you and which don’t
If the state of your website is not what would have imagined or is something you want to change or optimize to make better; first as yourself one question: “How do you want to be found?”.
Several businesses have the misconception that that keyword research is not important. On the contrary, Keyword research is what will help you gain a better understanding how you potential customer is making searches online and help keep tabs on the competition.
Thus about 70% of your SEO effort is not very hard and involves several factors including the following:
The fact is that the first 70% of your SEO is really that simple but the last 30% is equally hard and involves optimizing the website further to make easier for the search engines to understand the content and the pages. It also involves optimizing incoming links, domain authority, page authority, Spam factors and canonical issues to name a few.
Alakmalak is Digital Marketing Agency in India that also provides several SEO related. They fully aware of the changes your 2015 SEO Strategy must focus on being in the field since considerable amount of time with lots of good experience. This is a team of SEO professionals that can help you with the first easy 70% of your SEO tasks. In addition to which they can also provide sustainable SEO Strategies for 2015 to help your with the next (hard) 30% of the SEO tasks.
I want to thank all Alakmalak team for take my project and help me to improve my website! Thank you for your responsibility and seriousness at the time to do corrections and improvements on my website and for always be in touch with me. Highly recommended! Great team! Great company! I'm very thankful Alakmalak!
A few kinds words to say about Alakmalak programming and design. Working with these guys is always such a great relief. You know you are getting your stuff done right and usually always in a timely fashion. I’m a middle man for the most part And my clients are always happy with the end result.