Content strategy matters more than the overall design of the website at times. It often happens that the designer makes a very fancy layout but the content and images are not placed properly or highlighted. This can result in the biggest downfall for the website. Many websites these days implement a responsive design and thus it is also necessary to make sure that the content is responsive. Thus the websites that aim to work on screens big and small must feature carefully selected images, effects texts and sensible layout hierarchies. Content strategy is vital and must be a part of the earliest wire-framing stages. This is vital to all website design in India and other places too.
Images the Right Way:
Visually appealing, striking and scalable, large JPEGs are widespread. Aside from hitting mobile users with hundreds of kilobytes of jazzy pixels, consider how your image will appear in 28 inch widescreen compared with an early iPhone. If it relies on fine details or faint nuances to make sense, it’s no good. Choose images that jump out at every size. Use the same principles as when designing a logotype; find an idea that works at all times.
Light and Angles:
Light is key when targeting a wide audience; images must stand out in bright daylight as well as in office environments. The implications go beyond saturation and hues. The key factor to high clarity is contrast. The images must adhere to brand guidelines at all times. They should render on small screens in direct light and be subtle enough for larger lower lit monitors.
The size of it:
One benefit of responsive web design is the increased need for concise copy. Typically, text reflows as boxes and columns narrow, and short text blocks with ample white space make for easy changes between layouts. Your opy must fight distractions of work, social media, overflowing inboxes and general boredom. Typical visitor spends little time on each site. Hence it is essential to be concise and clear.
It’s vital to retain all content and functionality and maintain access to all website sections, regardless of the device accessing it – if not, the navigation or structure is probably flawed. Sometimes certain areas are likely to be of minimal interest to visitors on mobile devices. Behaviour analyses can help identify key user journeys to be prioritised. But established behaviour patterns are likely to change. Always enable the visitor to navigate and act as they want and then draw conclusions.
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