Prior to 2000 having an online presence was as easy as making an attractive logo, make a list of the products and services and displaying the company contact details. This passed as a professional website no matter the size of the company.
Things have changed since then; Now it is not only necessary to have an online presence in the form of a Company Website but it is also necessary that it be a Professionaly Designed site and not something from a standard template or site builder freely availble.
A professional website is not all about looks however it it necessary that the information is presented in a manner that is easily viewable and understandable; besides which the current trends need to be taken into consideration. For eg. a site being built today will have to cater for many different platforms while those built just a few years ago would have had no need to take that into consideration. In addition to which a good professional site is optimiesed in terms of SEO or Web Marketing too.
A professional website makes a good and lasting impression on the visitors. This largely depends on the site navigation and as to how easily the information the visitor is looking for is available. This makes it easy for them to contact the company as and when required. It is also a good too for Building your Brand. Brands are very important as they help you win customers and they also help you to keep them. They do this by awakening the associations and experiences you previously had with the brand, or have seen through advertising. It is also easy to build a customer database via the Website contact forms and by providing newsletter feature.
The site would be available 24hours a day and 7 days a week and does not require constant monitering. Not only does this allow the visitor view the site as and when he/she pleases but it also increases the customer base of the merchant. This improves customer satisfaction since the customer usually find what they want (using the powerful search features on site) and when they want it.
Getting the information out there (regarding sales or deals) to the masses and getting it there fast is of utmost importance for any company. Having an professional site only makes this easier since with the advent of the plethora of Social Sites, Messengers and even email options your eCommerce website is always just a client.
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