What is Customer Retention and How it works for e-Commerce to Boost Sales?

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Posts: Customer Retention Strategies

What is Customer Retention and How it works for e-Commerce to Boost Sales?

As a business, it is justifiable to be constantly on the lookout for means to attract the next potential customer. However, focusing too much on acquisition might just be disadvantageous. You have heard it many times; it’s easier and cheaper to get current customers to make recurrent purchase than to…[...]