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Emerging Ecommerce Trends 2022
Are you thinking of starting an eCommerce business? If yes, then you might want to check out some of these emerging trends before beginning. We live in a time where online shopping has become one of the major driving forces behind retail growth. This year alone, eCommerce sales grew at the fastest pace in history. Ecommerce has become a lucrative opportunity for both online retailers and investors. The good thing is that eCommerce and social commerce continues to evolve at a rapid pace. And so does the technology surrounding it.
While the rise of mobile devices and social media platforms has changed our consumer behavior, they haven’t stopped businesses from using them to reach new customers or increase their revenue via online sales. The biggest challenge facing retailers today is finding ways to increase their customer base and generate revenue. The trends mentioned in this article will shape the future of eCommerce and will continue to change consumer behavior. In this article, I’ll outline some of the trends that are predicted to impact eCommerce over the next decade.
Here is the list of eCommerce trends that will have a significant impact on the eCommerce industry in the coming years:-
1. Omnichannel Customer Experience
Omnichannel customer experience refers to the seamless and coordinated delivery of an interactive, personalized customer experience across all channels, including online stores, mobile, in-store, and call center. This allows businesses to better understand their customers’ needs and provide them with a more immersive shopping or purchasing experience. Omnichannel Customer Experience makes it possible for customers to transact business directly with retailers instead of going through a third party such as an insurance company or bank.
As a result, omnichannel transactions are faster and easier because they do not require multiple interactions between different departments within the company. Omnichannelled products also tend to be more expensive than those that are sold via traditional channels due to increased costs associated with marketing efforts targeting this segment of the population. However, companies that adopt omnichannel strategies believe that these benefits ultimately outweigh the cost differential.
2. Increased prevalence of voice search
Voice search is one of the most significant eCommerce trends because it provides a way for consumers to interact with products and services without having to lift a finger. This allows businesses to reach more potential customers in an indirect manner, which can lead to increased sales. Moreover, voice search plays a major role in providing context-sensitive recommendations that are tailored specifically for individual needs. For example, if you’re looking for recipes using bone broth, Amazon will recommend searches related to collagen or joint health based on your previous selections and interests.
Furthermore, many businesses are now offering “virtual assistant” capabilities as part of their online retail offerings. Virtual assistants help customers make queries about products or services 24/7 via phone or computer screen; they then provide relevant results back at customer convenience. In addition to responding directly to questions and concerns, virtual assistants can also order additional items on behalf of the customer if needed – all without lifting a finger!
3. Offering additional payment options (Net transfer, UPI, Wallet payments)
Offering additional payment options is considered an eCommerce trend because it allows customers to pay in a number of different ways, which can lead to increased sales and customer enagagement. Some of the most popular payment options include PayPal, net transfer, UPI, wallet payments, etc. These platforms allow you to accept payments from all kinds of merchants, including small businesses and online retailers who want to increase their revenue stream. By allowing customers to choose how they would like to pay, merchants are able or more flexible when offering discounts and promotions that appeal specifically to certain groups of consumers.
Additionally, by accepting multiple forms of payments (cash & credit/debit cards), merchants can reduce the risk associated with fraudulent transactions. By implementing additional payment options into your eCommerce platform, you can encourage more shoppers to take advantage of your products and services while also reducing dependence on credit cards for purchases that don’t require them.
4. Conversion rate optimization
Also, ensure that all elements on the page are optimized for search engine indexing and lead capture mechanisms like CTA buttons and forms. And finally, make sure that you offer clear instructions on how customers can convert or buy products from your website. For marketing purposes, use targeted ads and promote content that is relevant and interesting to your target audience.
5. Chatbots improve customer service
Chatbots are becoming increasingly popular as a way to interact with customers online. They allow businesses to automate various customer interactions, such as ordering and inquiries, in a more natural way than traditional customer service channels. This technology can be used in both eCommerce and non-eCommerce platforms, making it a versatile tool that can help companies reach new consumers or further simplify existing ones. Additionally, chatbots have the ability to learn from your past interactions and improve their functionality accordingly, which results in customer retention.
This allows them to provide an even better experience for you over time – something that is especially valuable for repeat customers or those who have complex queries. Chatbot adoption has also been shown to lead to increased satisfaction levels among customers which ultimately drives loyalty and potential sales growth for businesses of all sizes. So if you’re looking for ways to increase your business’ turnover rate or engagement rates, then integrating chatbots into your system might just be the solution you’re looking for!
6. Swift Checkouts
Swift Checkouts is a revolutionary eCommerce solution that allows customers to checkout without leaving their browser. Additionally, Swift Checkouts reduces the time required to complete an online transaction by allowing shoppers to check out with one click. The biggest benefit of swift checkout is customer satisfaction. According to a study conducted by PayPal Holdings Inc., swift checkout increased conversion rates by up to 54%.
Swift Checkouts allows you to process payments in real-time and track the status of your transactions so that both you and your customer know where things are at all times. Swift Checkouts has quickly become one of the most popular eCommerce trends because it offers a quick transaction processing time, fraud prevention measures, etc. As such, it could potentially revolutionize how people shop online by making shopping faster and more convenient than ever before!
7. Privacy and Security Threats
Privacy and security threats are considered an eCommerce trend because they are the top concerns of online customers. In a recent study, it was found that 88% of respondents would stop using a brand if their personal information was compromised. Additionally, 74% said that they were more likely to make a purchase from companies that take measures to safeguard their data.
As cybercrime becomes increasingly sophisticated, businesses have a responsibility to protect their customers’ data through SSL encryption, hostname verification, and other security protocols. By doing so, they can ensure that your personal information remains protected while you shop on their website. Furthermore, developing policies that address privacy and security threats early in the development process up front rather than after the fact may help mitigate these risks in the future.
Emerging eCommerce trends are always exciting to keep an eye out for! In this blog, we highlighted a few of the most popular eCommerce trends that are set to dominate the market in 2022. From offering additional payment options that make shopping on the go easier than ever, to AI-powered chatbots that can help you to improve the customer service, there’s something for everyone to enjoy!
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