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8 Elements of a Successful Website Homepage Design

Web Design

How can I get my customers to click through to my site from other sites? As much as 90% of visitors who land on an eCommerce store come via organic search traffic – and only 3% convert into sales. Why? Because they can’t find what they want, or they find too many choices. Your homepage design matters – for good reason.

The home page has become one of the most important features of your site. It should be designed with clear messages and user experience in mind. When done right, the homepage can increase sales and conversions, giving you greater control over your bottom line.

Some essential and common elements to include on your homepage – no matter what type of page you’ve got. And don’t forget to test them out – before you decide to implement them permanently. This way, you’ll create a successful landing page that will help you reach your goals.

Elements of a Successful Website Homepage Design

Here are the key elements of a Successful Website Homepage Design to consider:-

Content Offered

High-quality content is an important element of a successful website homepage design, fresh content plays a vital role. It should be engaging and enticing enough for people to continue reading it after they’ve visited your site.
A website homepage design should be clear enough so visitors will know what they want. It doesn’t matter if you are selling products or services, you must provide information about who you are and what you offer. You also need to make sure that the information provided is accurate.

A Clean Layout

Clean Layout is one of the important factors for a successful website homepage design. A clean layout or design is one where there are no distracting elements on the page. It is important for a website to be easy to navigate and use. Therefore, having only essential information and links on a web page makes it easier for visitors to find what they need quickly. In fact, Google uses visual cues to determine how well a page will rank, so having a visually appealing site increases its chances of being listed higher on search results.

Distinct Color Scheme

A distinct color scheme with minimal design for a website page or web page design will increase the chances of someone visiting your site. It will make visitors feel comfortable on your website and help them understand what they are looking at. It also makes the website look unique, eye-catching, and professional and helps users identify different sections of the website.

Secondary Calls-to-Action

A secondary call-to-action (CTA) is an element present on a website homepage that encourages people to click or take some action. These elements are found on websites like eBay, Amazon, etc. When you see a CTA on your website homepage, it should be clear and easily accessible. It should be placed in an area where users are likely to click and read about what they need before they get to any other pages of your site. Your main call to action (CTA) button should always be visible on your homepage. Make sure its color matches your brand colors, logo, and font. Also, keep the text simple, direct, and to the point.
Some examples of CTA’s include: buy now, add to cart, sign up for the newsletter, to know more, etc.

Use Breadcrumbs/Navigation Bar

A successful website homepage design has breadcrumbs at the top of the page. Breadcrumbs are navigation options that allow users to easily navigate through a website or application. They help users understand where they are on a site and how to move from one page to another. Breadcrumbs also make it easier for search engines to crawl websites effectively. Its links appear under each page title and all major browsers support breadcrumbs.

Mobile optimized sections

A mobile-optimized website is different from a normal web page since it adapts itself to fit any screen size, be it smartphone or tablet. It looks good on small screens like smartphones, but also on big screens such as desktop computer monitors. Users can access your website on the go wherever they are. It is important for businesses to adapt their websites to suit different devices and platforms so users can find them easily and quickly.
A mobile-optimized website will make sure that the website loads quickly on any device including smartphones and tablets. They are also easy to navigate – they load up faster and allow users to easily find what they’re looking for within the site.

Contact Information

Having contact information on your website homepage helps visitors find you. A visitor who wants to get in touch with you can use your phone number or email address to connect with you through social media sites like Facebook or Twitter. Having contact information also makes it easier for customers to share their experiences with others via online review sites like Google Places.
Contact information is what people use when they want to find out about you or your business. You should make sure that contact information is easy for visitors to find on your site.

Social Proof

Social proof is when other people are viewing something, whether it be a product, service, or site. When someone views something they like, they want to know what others think about it. Having social proof on your site helps convince visitors that your business is legitimate and trustworthy. This also leads to greater conversion rates.
Having social proof on our website homepage design will help visitors feel comfortable about making purchases or signing up for services. In addition, it will create an association between the content they are viewing and the benefits they may receive from the site. It also creates an association with the company and the products/services. As a result, sales go up considerably.


A successful website homepage design should be simple and clear, using basic colors and fonts that stand out from the competition, and focusing on easy navigation and information presentation. To create a successful website homepage design, read the article and implement the elements mentioned for desired results.

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Rushik Shah 18 February , 2022

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  • Federico Bilches

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