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Tag Archive for Benefits of Mobile A/B testing

How A/B Split Testing Help You On Android Mobile Application?

Mobile App A/B testing is all about testing a mobile app that has been developed. As the name suggests it is to do with testing, but not in the conventional way. This is more to do with acceptance testing than testing the correctness of the application. The way it works is that several users are selected to test the application. These users are given a different version of the application to test. The goals for each version are set prior to the test. At the end of the test the version that best meets the goals is selected.   It is easier to explain this with the help of an example. [...]    Read More