Search Engine Optimization (SEO) is not as easy as it sounds. Besides which the strategy for the SEO of each website is rarely the same. There are many firms that offer Digital Marketing Services / SEO Marketing Services and are quite successful at it too. However it is also important to make sure the SEO team you select has the ability to adapt to the ever changing scenarios in the world of SEO.
There are several techniques that can be implemented towards optimising a website from the SEO perspective. However it is important to develop a strategy for every project first. Once the strategy is in place it is necessary to prioritise your efforts towards optimising the website. SEO teams often lose focus on the things that matter the most due to minor hiccups and end up blowing the project. If the SEO team is focused and dedicated towards the goals of every individual project; you are half way there.
Diagnosing the Priorities:
The most common reaction of a SEO team member to prioritizing SEO efforts will be “That is no big deal!” and that is where they go wrong to start with. The fact of the matter is that prioritizing the SEO efforts is a challenging task; although it is a tad easier for those who are slightly more experienced. In the continuously changing SEO scenario it is important to quickly analyse the impacts of the changes made by the relevant search engines as well as the evolving behaviour of the average consumer.
Most if the SEO teams will get it right to some extent; in the sense that most of them do collect the right data that is required to make the right decisions. However only a few SEO teams possess the skills to analyse the data correctly and create a successfully SEO strategy to focus the efforts of their team on the correct tasks.
Thus to help you get started in identifying which tasks require more priority I have composed a list of tasks that are generally of high priority accompanied with a brief explanation.
Mobile SEO Strategy:
The time has come when any type of business cannot afford to ignore the fact that more number of visitors use the mobile device for access the internet and hence it plays a major role when it comes to the source of the visitors. The statistics are quite clear and state the true story.
As per the statistics that were published the mobile phone internet user’s penetration as of 2013 was 73%. This figure is predictably only growing bigger and bigger. With such facts laid out before you it is should come as no surprise that more number of businesses and web development companies are opting for a responsive website. Thus it is needless to say that a Mobile oriented SEO strategy is in fact high priority topic.
Social Media and SEO:
Social Media is a big thing and we all know that. But how big is big? Well imagine this, the total world population is roughly just over 7 Billion. As per the current statistics and future estimations the total Internet users that use social media network is most likely to reach 2.55 Billion in little over 2 years.
Besides the fact that so many people are using Social Media and more will be using it in the future; Social Media has a very big and rapid impact on the masses. This is something that a Business always dreams about and it is possible via Social Media. With Social Media already being so wide spread and the fact that it is going to cover a little under than half the population of the world in a couple of years I would say it is a good idea to concentrate your SEO efforts on social media to some extent. A dedicated focus is required on Social Media.
Managing the resources:
You need to devote additional resources to your SEO team if you have one in order to achieve your ultimate goals and compete in this highly competitive World Wide Web.
However it is not practical for everyone to invest in a SEO team of their own. In fact at times it is hard to invest, maintain and update the latest hardware and software required for the job. Besides which special and skilled personal also need to be employed to do the job. With several new things happening and constant updates in the search engines algorithms being a common occurrence it is not only vital to act on those changes it is also necessary to analyse the changes and assess how it affect your particular business. This requires SEO experts with a great deal of experience. It is easier to find that kind of experience in a Web Development company than from the recruits at your office.
Besides which even though the Mobile SEO and Social media marketing strategy are high priority other aspects of SEO cannot be ignored either. It is in general necessary to develop a customised strategy that is best for your business. This may include prioritizing even Paid Search and Audience Segmentation. Besides it is important to have access to good content from recognised content developers.
Thus although your efforts need to be focused on what really matters and prioritise them accordingly, several other SEO tasks also need to be carried out as usual. With so many things to worry about it is no wonder than more number of business are seeking professional help from the right places.
Alakmalak is one such firm that has been advising and providing the white hate & as per Google suggested guidelines’s SEO services to several companies around the world. Their strong Web Development team with over 2000 projects under the belt often provides the perfect technical support that an SEO team would require.